Maui County Business Resource Center Offering May Workshops

The Maui County Business Resource Center is located at the Maui Mall, across from IHOP.

By Maui Now Staff

The County of Maui Mayor’s Office of Economic Development is holding free workshops this month.

The workshops will be held at the Maui County Business Resource Center located in the Maui Mall across Pizza Hut, in Suite B-9. Seating for all workshops is limited; all workshops are subject to change or cancellation. Workshops are free unless noted.

To reserve a seat, call the Maui County Business Resource Center at 873-8247.

May Workshops

Grow Your Email List with Dozens of Easy-to-Use Tools and Tips
Instructor: Mckenna Hallett
Friday, May 15 – noon to 1:30 p.m.

With 97 percent deliverability, permission-based email marketing is the key to growing sales. This 60- to 90-minute seminar will include ideas and common tools that anyone can use with any email program. We all love to be on certain lists because we know we will get the special offers, upcoming promotions, and other news we enjoy from our favorite stores or organizations. When you plan a sales event or donation drive, you want to let every person who ever expressed interest to hear the news, so let’s get them on your list with a few easy-to-apply tools.

Bonus one: At the end of the main presentation, there will be a special session for anyone using Constant Contact. Hallett will demonstrate a live screen share to show the special built-in functions in the program for growing a list. Anyone can attend this bonus session.

Bonus two: All attendees will receive a free guide to writing subject lines that get your emails opened. Hallett, owner of www.mygoldenwords.com, is a sales and marketing professional who also partners as a Certified Authorized Local Expert with Constant Contact. She has over two decades of experience with her own small business, and a few decades more in sales and marketing for large and small businesses before that.

Business in the Think Tank with MBB Members
Tuesday, May 19 – noon to 2 p.m.

Maui Business Brainstormers invites you to bring your business challenge to its Brainstorming Segment, or, if you want to feature your business (or business concept) in the Brainstormers “Think Tank” segment (that’s 20 minutes just for you), submit a form on the MBB meetup site, or come along to brainstorm and be showered with ideas. To attend, RSVP online. Non-members need to join MBB first; membership is free.

The Think Tanks session will include:

• Mingling, introductions.
• Get to Know Your Neighbor, an opportunity to interact with new faces and strengthen your own ability to communicate succinctly with others in fast-paced situations.
• Featured Business in the Think Tank, a 20-minute segment in which a selected business is featured for focused brainstorming with the group. Owners of start-ups and small businesses benefit from this activity. You are qualified if you have a business concept fully researched and planned but with questions or obstacles remaining, or if you are a business already in operation with sales, but facing challenges to achieve further growth. The business owner needs to be an MBB member. To be featured in the 20-minute case-study “Think Tank,” fill out and submit the online form describing your business challenge. On the day of the meeting, the candidate chosen presents a five-minute overview of the business, including the current challenges. The audience then brainstorms on ideas to address the problem area with the “build it, measure it, learn from it, improve it!” spirit.
• Five-minute Think Tank: Attendees have the opportunity to present a challenge they are experiencing in their own business for ideas and suggestions from the group. No prior submission is required–just come to the meeting with your ideas and questions, to help others and be helped toward your own success!

Email101 Marketing
Instructor: Nicole Fisher
Wednesday, May 20 – noon to 1:15 p.m. (Q&A until 1:30 p.m.)

Learning how to effectively use email in marketing is essential to your overall marketing plan. In this workshop, Fisher will show you how to create compelling email messages, how to do “drip” campaigns, and how to manage your message in a smart and successful way. You can make your marketing message a connected effort through email, social media, blogging, and networking. Fisher will show you how to look like a star!

Nicole “Nico” Fisher is an energetic entrepreneur with over 20 years of experience as a marketing strategist, social media consultant and trainer. She is passionate about taking businesses from good to great through various marketing avenues.

Becoming a Best-Selling Author: Leveraging the World’s Greatest Marketing Secret by Writing, Publishing and Promoting Your Book to Better Market Your Business
Instructor: Patrick Snow
Friday, May 22 – 1 to 3 p.m.

Are you looking for a better way to market your business? Do you have a burning desire to become a best-selling author? Attend this seminar and learn how to make your publishing and business goals come true. If you want to stand out from your competition, strengthen your credentials, and get free publicity, then writing and publishing book is your best marketing strategy. Let international best-selling author Patrick Snow guide you through the process.

In this two-hour seminar, you will learn your three publishing options, top five requirements for becoming a best-selling author and 18 mistakes to avoid. Most importantly, you will learn how to monetize your passion, and even better, market your business, or start a new business using your book as a platform from which you can launch.

Come early, and stay late for his Q&A session that will answer all questions on your book project.

Snow, an international best-selling author of “Creating Your Own Destiny,” “The Affluent Entrepreneur” and “Boy Entrepreneur,” has sold between 250,000 and one million copies of his three books in five languages and 108 countries. As a professional speaker, he has given more than 2,500 speeches on three continents. As a publishing, book marketing and speaker coach, he has mentored more than 750 clients worldwide to achieve their publishing goals.

Snow has been featured as a cover story in USA TODAY, The New York Times and Forbes. When he is not traveling the world presenting, he lives in Wailuku.

For more information, visit www.PatrickSnow.com or www.ThePublishingDoctor.com.

Starting a Business in Maui County
Instructor: Karen S. Arakawa
Tuesday, May 26 – noon to 1 p.m.

In this workshop, Karen Arakawa, economic development specialist with the Mayor’s Office of Economic Development, will cover general information and requirements for starting a business in Maui County. Handouts, Website and other useful information will be provided in this informative workshop. In addition, the requirements for a Maui County Vendor Business License will be covered in this workshop.

QuickBooks for Small Business
Instructor: Richard Kehoe, CPA
Thursday, May 28 – 5 to 8 p.m.
Cost: $45

Learn to set up your company’s QuickBooks in a small class setting with personalized tutoring. This class is for new users and will teach you how to record sales, receive payments, prepare invoices and balance your checkbook. Instructor  Kehoe is a lead SCORE (Service Corps of Retired Executives) counselor. Follow-up appointments are offered at no cost.