Maui County Business Resource Center November Workshops

Maui County Business Resource Center is located at the Maui Mall in Kahului across from IHOP. File photo.

The County of Maui Mayor’s Office of Economic Development will hold free workshops in November 2015.

Workshops are presented at the Maui County Business Resource Center, a County of Maui facility, located in the Maui Mall across Pizza Hut, in Ste. B-9. Seating for all workshops is limited, and all workshops are subject to change or cancellation. Workshops are free unless noted otherwise.

To reserve a seat, call the Maui County Business Resource Center at ph. 270-5770.

Singapore & Southeast Asia – Learn About New Market Opportunities
Instructor: Luanne Theseira
Tuesday, Nov. 3 · 9:30 to 10:30 a.m.

Learn about export opportunities for Hawai‘i companies in Southeast Asia, from Malaysia to the Philippines, Thailand to Indonesia and Singapore, directly from US Commercial Specialist Luanne Theseira. She has over a decade of experience assisting US companies. The US has a fast-growing trade and investment relationship with the ten countries that compose the Association of Southeast Asian Nations (ASEAN). ASEAN has a population of 626 million with an economy valued at $2.4 trillion. ASEAN is the second fastest growing Asian economy after China. The ASEAN annual income is continuing to rise which will continue to make them an important consumer market.

Becoming a Best-Selling Author: Leveraging the World’s Greatest Marketing Secret by Writing, Publishing and Promoting Your Book to Better Market Your Business
Instructor: Patrick Snow
Monday, Nov. 9 · noon to 2 p.m.
Tuesday, Nov. 24 · noon to 2 p.m.

Are you looking for a better way to market your business? Do you have a burning desire to become a best-selling author? Attend this seminar and learn how to make your publishing and business goals come true. If you want to stand out from your competition, strengthen your credentials and get free publicity, then writing and publishing book is your best marketing strategy.

Let international best-selling author, Patrick Snow, guide you through the process. In this two-hour seminar you will learn your three publishing options, top five requirements for becoming a best-selling author and 18 mistakes to avoid. Most importantly you will learn how to monetize your passion and even better market your business, or start a new business using your book as a platform from which you can launch.

Come early, and stay late for his Q&A session that will answer all questions on your book project.

Patrick Snow is an international best-selling author of Creating Your Own Destiny, The Affluent Entrepreneur and Boy Entrepreneur has sold between 250,000 and one million copies of his three books in five languages and 108 countries.

As a professional speaker, he has given more than 2,500 speeches on three continents. As a publishing, book marketing and speaker coach, he has mentored more than 750 clients worldwide to achieve their publishing goals.

He has been featured as a cover story in USA TODAY, The New York Times and Forbes. When he is not traveling the world presenting, he lives in Wailuku.

For more information visit www.PatrickSnow.com or www.ThePublishingDoctor.com.

Business in the Think Tank with MBB Members (Free)
Tuesday, Nov. 10 · noon to 2 p.m.

Maui Business Brainstormers invites you to bring your business challenge to our Brainstorming Segment or, if you want to feature your business (or business concept) in our “Think Tank” segment (that’s 20 minutes just for you), submit a form on the MBB meet-up site, or come along to brainstorm and be showered with ideas.

To attend, RSVP online. Non-members need first to join MBB (free of charge).

The session will include:

• Mingling, introductions
• Get to Know Your Neighbor: An opportunity to interact with new faces and strengthen your own ability to communicate succinctly with others in fast-paced situations
• Featured Business in the Think Tank: A 20-minute segment in which a selected business is featured for focused brainstorming with the group. Owners of startups and small businesses benefit from this activity. You are qualified if you have a business concept fully researched and planned but with questions or obstacles remaining, or if you are a business already in operation with sales, but facing challenges to achieve further growth. The business owner needs to be an MBB member. To be featured in the 20-minute case-study “Think Tank,” fill out and submit the online form describing your business challenge. On the day of the meeting, the candidate chosen presents a five-minute overview of the business, including the current challenges. The audience then brainstorms on ideas to address the problem area with the “build it, measure it, learn from it, improve it!” spirit.
• Five-minute Think Tank: Attendees have the opportunity to present a challenge they are experiencing in their own business for ideas and suggestions from the group. No prior submission is required—just come to the meeting with your ideas and questions, to help others and be helped toward your own success.

“Improv” Your Selling: Sell More—Do Less
Instructor: Marc Levine
Thursday, Nov. 12 · 11 a.m. to 1 p.m.

Do you desire to convert more prospects into clients? Do you want a simple and honest approach to sales? Do you want to help a prospect feel less defensive and more empowered to buy? There are proven powerful techniques have helped others increase sales from 20-50%.

These techniques are based on the foundational ideas of improvisation. In improvisation actors create scenes and a shared world without either one knowing what the other is thinking or about to say. They utilize principles that allow for discovery, heightened listening, laughter and agreement. These principles work beautifully in sales. We will break down these principles and use them in real world scenarios to help you sell more with ease.

In this fun, highly interactive workshop, you will: Do less talking, more problem solving; provide more solutions which equals sales for your business; learn how to relieve the pressure of decision-making and empower people to buy (people love to buy but hate to be sold); have questions to ask to get to their real needs to create a common vision together; and practice two simple words that will immediately reduce the skepticism of any objections.

For over 20 years Marc Levine has impacted the bottom line of organizations as a sales director, trainer, and coach. His clients range from entrepreneurs, nonprofits, and small businesses to Fortune 500 organizations such as Citibank, Sony Pictures and Best Buy. He receives raving reviews as a speaker at international industry conferences. Marc teaches simple, proven and powerful techniques that create results. He does so in a light and humorous way where new ideas are easy to absorb and apply. He integrates his background in improvisational comedy into business to accelerate success.

The Power of the Inbox! Marketing in the 21st Century!
Instructor McKenna Hallett
Friday, Nov. 13 · noon to 1:30 p.m.

See the amazing results that the sending of a single email can bring to your bottom line. Push your business to new levels of successful marketing with this already simple, effective, accepted, and most commonly utilized tool: email marketing. Email marketing has always been a more powerful marketing machine and has the highest ROI of any other online marketing tool.

During this free, one-hour workshop and 30-minute Q&A session, you will learn the very best and latest tips and tricks for successful email marketing. Are you on top of this most versatile form of social media? What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you systematically through effective email strategies and best practices. Discover the five easy steps you must take to harness the power of the inbox.

• Learn the simple ways to grow a healthy list and quickly grow your sales
• Create compelling content and learn how to motivate your customers to act now.
• Easily customize a beautiful, mobile-friendly template that matches your brand
• Learn the tricks that will to get your emails opened and converting to more sales
• Track your results and learn to target your message for even more sales

In addition, there will be a free whitepaper to all attendees: “How to Create Compelling Content.” With high season right around the corner, you can easily get a plan in place that will end the “slow season” blues this year and forever.

Mckenna Hallett is a professional consultant and owner of www.MyGoldenWords.com who blogs regularly to a worldwide audience. With over two decades of experience with her own small business on Maui, she brings practical and easy-to-use advice to all business owners at any stage. She had her first business at the age of seven and has been in sales and marketing roles in both retail and wholesale with both small and large businesses for over 50 years.

Making Better Decisions for Leaders using the Six Thinking Hats by Marc Levine
Instructor: Marc Levine
Monday, Nov. 16 · noon to 1:30 p.m.

Scientists say we only use 10% of our brain which is a detriment when making decisions and finding solutions to challenging problems.

The Six Thinking Hats Process allows us to make the most of our brain power and the brains of our teammates. It is amazing, simple and produces fantastic outcomes. It’s simple because it utilizes ways we commonly think. It’s powerful because it provides a structure to maximize our common ways of thinking. It also removes the blinders we have.

When used with teams it quickly creates a level of cohesion. It eliminates the traps we often fall into that inhibit us. It helps us think clearly when under stress.

Learn this wonderful tool to help you succeed whether you’re an entrepreneur or team leader. Make better decisions now.

For over 20 years Marc Levine has impacted the bottom line of organizations as a sales director, trainer, and coach. His clients range from entrepreneurs, non-profits, and small businesses to Fortune 500 organizations such as Citibank, Sony Pictures, and Best Buy. He receives raving reviews as a speaker at international industry conferences. Marc teaches simple, proven, and powerful techniques that create results. He does so in a light and humorous way where new ideas are easy to absorb and apply. He integrates his background in improvisational comedy into business to accelerate success.

Energize Your Business 101
Instructor: Shalandra Abbey
Tuesday, Nov. 17 · 12:30 to 2 p.m.

Do potential customers go right past your business as if it wasn’t even there? Or do you have a dramatic energy pull that brings customers in who are not even sure why they are there? Are you ready to improve upon energy flow in all aspects of your business?

In this workshop, you will learn how to identify blocked energy in your business; ways to clear it, ways to maintain a harmonious energy flow and how to evaluate your results. Plus, you will receive a helpful handout reminder.

Shalandra Abbey is a reiki master and author of the popular Living a Life of Reiki. For the past 25 years, she has been practicing reiki full-time in Hawai‘i and around the globe. In 1989, she resigned from the IBM corporation because she found an exciting, simple way for people of all ages, religions and cultural backgrounds, to work with the energy that is all around them to promote their health and well-being. Shalandra is renowned for her distant and in person clearing of energy in businesses, homes, people, situations, plants and animals. Visit www.ReikiHawaii.com for more information.

14 Days to a Better Social Media Marketing Plan
Instructor: Nicole Fisher
Wednesday, Nov. 18 · noon to 1:15 p.m. (Q&A until 1:30 p.m.)

In this workshop, you will get an understanding of why you are on Facebook. You will also learn how to make more meaningful connections with your audience, how to use Facebook to help you brand your business, know the difference between a page and a profile and why you need both. You will be presented with a 10 point checklist of Facebook page best practices for brand and planning. Would you like answers to these questions?

• Should my page be tied to my Personal Profile?
• How do I merge Facebook Pages?
• How do I find good content to post on my Page?
• How do I set up Facebook Friends Lists?
• How do I see my Fans?
• What are the starred “Reviews” and how can I delete them?

Nicole “Nico” Fisher is an energetic entrepreneur with over 20 years of experience as a marketing strategist, social media consultant and trainer. She is passionate about taking businesses from good to great through various marketing avenues.

Time-Saving Tips for Computer Users
Instructor: Danielle Miller
Thursday, Nov. 19 · noon to 1:30 p.m.

Spending lots of time running your businesses from your computer? Join Maui Marketing Coach Danielle Miller for this class where she’ll share time-saving shortcuts. Computer users love these clever tips because they help get tasks done faster. Stop wasting time with the old way of searching Google. Using simple search recipes you can find what you’re looking for in half the time. Learn about free tools that help you stay on top of industry news and monitor for mentions of your business. Feel free to bring your laptop so you can follow along.

Danielle Miller is a marketing coach, keynote speaker and EdVenture instructor at UHMC (University of Hawai‘i Maui Campus – Continuing Education Department). She creates and implements strategic marketing campaigns that result in more website traffic and email subscribers.

QuickBooks for Small Business – Special Evening Session
Instructor: Richard Kehoe, CPA
Thursday, Nov.r 19 · 5 to 8 p.m.
Cost: $45

Learn to set up your company’s QuickBooks in a small class setting with personalized tutoring. This class is for new users and will teach you how to record sales, receive payments, prepare invoices and balance your checkbook.

Instructor Richard Kehoe, CPA is a lead SCORE (Service Corps of Retired Executives) counselor. Follow-up appointments are offered at no cost.