Tourism Authority Funds 24 Maui Events
By Sonia Isotov
The Hawai‘i Tourism Authority (HTA) has selected more than 100 events and programs statewide to receive funding under its County Product Enrichment Program (CPEP) for 2012.
The HTA is in partnership with the City and County of Honolulu, and the counties of Hawai‘i, Maui and Kaua‘i.
On Maui, 24 cultural and community events will receive funding from the HTA for specific events or year round series events.
The CPEP program is a HTA’s initiative that support Hawaii’s community programs and events and provide visitors with unique experiences throughout the Hawaiian Islands.
The HTA, together with the four counties and their visitors’ bureaus, are working with the recipients of the programs to better align themselves with the branding of their respective island.
“The wide-range of events selected this year showcase what makes Hawai‘i a special place to visit and live, while also helping to draw visitors during the slower shoulder spring and fall season,” said Mike McCartney, president and chief executive officer of the HTA, in a written statement.
“In working with the counties, we were also able to select programs that are unique to each of the Hawaiian Islands and highlight our diverse and rich culture and heritage.”
This year, the HTA funded various sporting events through CPEP, such as the Maui Marathon, which provided even greater diversity to Hawaii’s tourism profile.
CPEP was created in 2002 as a partnership between the HTA and the counties to strengthen and diversify Hawaii’s tourism product and provide a quality visitor experience. Through the program, the four counties receive HTA funding and other resources for tourism product enrichment activities to support projects in the niche areas of agritourism, cultural tourism, ecotourism, edutourism, health and wellness tourism, sports, and technotourism in their respective counties.
The HTA CPEP awardees on Maui for 2012 includes:
|Tri-Isle RC&D Council||13th Maui Chinese New Year||Jan. 28|
|Arts Education for Children Group||Maui Open Studios||Feb. 4-26|
|Pacific Whale Foundation||World Whale Day||Feb. 18|
|West Maui Cultural Council||Maui Plein Air Painting Invitational||Feb. 18-26|
|Arts Education for Children Group||Henry K. Allen Hawaiian Steel Guitar Festival||April 20-22|
|Maui Classical Music Festival||Maui Classical Music Festival||May 3-11|
|Ka`anapali Beach Resort Assn.||Ka`anapali Fresh||Aug. 30-Sept. 2|
|Japanese Cultural Society||Maui Matsuri||May 4, 11-12|
|Ka `Imi Na`auao O Hawai`i Nei||Recalling Hawai`i 2012 Maui||June 2|
|Ebb & Flow Arts||North South East West Festival||June 23, July 14, 28|
|Ki-ho`alu Foundation||21th Hawaiian Slack Key Guitar Festival||June 24|
|Maui Academy of Performing Arts||Summer Under the Stars: Disney’s Beauty & the Beast||July 13-28|
|Hana Cultural Center||Pursuit of Knowledge (Hana `imi Na`auao) Ho‘olaule‘a||Aug. 4|
|MACC||Kū Mai Ka Hula||Sept. 8|
|Valley Isle Road Runners, Inc.||42nd Maui Marathon||Sept. 15-16|
|The Lahaina Restoration Foundation||Lahaina Plantation Days||Oct. 19-20|
|Wailea Community Assn /Wailea Resort||Wailea Wine & Food Festival||Dec. 7-9|
|Maui Pops Orchestra||Maui Pops Orchestra||Jan. 29, March 18, Dec. 9|
|Arts Education for Children Group||Maui Invitational Music Festival (MIMF)||Feb.-Aug.|
|Hana Retreat/Ala Kukui||Man, Woman and Nature: Restoring the Balance||Mar, June, Sept., Dec.|
|Tri-Isle RC&D Council||Wailuku First Friday||Year round|
|The Lahaina Restoration Foundation||Hawaiian Music Series||Year round|
|Maui Community Theater/Maui OnStage||Theatre on the Isle||Year round|
|Maui Nei Native Expeditions LLC||A Tast for History||Year round|