Tourism Authority Funds 24 Maui Events

January 13, 2012, 2:02 PM HST · Updated September 18, 7:58 AM

Teena Rasmussen, Coordinator, Maui County Office of Economic Development. Photo by Wendy Osher.

By Sonia Isotov

The Hawai‘i Tourism Authority (HTA) has selected more than 100 events and programs statewide to receive funding under its County Product Enrichment Program (CPEP) for 2012.

The HTA is in partnership with the City and County of Honolulu, and the counties of Hawai‘i, Maui and Kaua‘i.

On Maui, 24 cultural and community events will receive funding from the HTA for specific events or year round series events.

The CPEP program is a HTA’s initiative that support Hawaii’s community programs and events and provide visitors with unique experiences throughout the Hawaiian Islands.

The Maui Marathon is one of the community events funded again this year by HTA CPEP grants. Courtesy, Maui Marathon.


The HTA, together with the four counties and their visitors’ bureaus, are working with the recipients of the programs to better align themselves with the branding of their respective island.

“The wide-range of events selected this year showcase what makes Hawai‘i a special place to visit and live, while also helping to draw visitors during the slower shoulder spring and fall season,” said Mike McCartney, president and chief executive officer of the HTA, in a written statement.

“In working with the counties, we were also able to select programs that are unique to each of the Hawaiian Islands and highlight our diverse and rich culture and heritage.”

This year, the HTA funded various sporting events through CPEP, such as the Maui Marathon, which provided even greater diversity to Hawaii’s tourism profile.

The Japanese Cultural Society’s Maui Matsuri Festival is also funded by HTA CPEP grant funds. File photo.

CPEP was created in 2002 as a partnership between the HTA and the counties to strengthen and diversify Hawaii’s tourism product and provide a quality visitor experience. Through the program, the four counties receive HTA funding and other resources for tourism product enrichment activities to support projects in the niche areas of agritourism, cultural tourism, ecotourism, edutourism, health and wellness tourism, sports, and technotourism in their respective counties.

The HTA CPEP awardees on Maui for 2012 includes:

Organization Project Date
Tri-Isle RC&D Council13th Maui Chinese New YearJan. 28
Arts Education for Children GroupMaui Open StudiosFeb. 4-26
Pacific Whale FoundationWorld Whale DayFeb. 18
West Maui Cultural CouncilMaui Plein Air Painting InvitationalFeb. 18-26
Arts Education for Children GroupHenry K. Allen Hawaiian Steel Guitar FestivalApril 20-22
Maui Classical Music FestivalMaui Classical Music FestivalMay 3-11
Ka`anapali Beach Resort Assn.Ka`anapali FreshAug. 30-Sept. 2
Japanese Cultural SocietyMaui MatsuriMay 4, 11-12
Ka `Imi Na`auao O Hawai`i NeiRecalling Hawai`i 2012 MauiJune 2
Ebb & Flow ArtsNorth South East West FestivalJune 23, July 14, 28
Ki-ho`alu Foundation21th Hawaiian Slack Key Guitar FestivalJune 24
Maui Academy of Performing ArtsSummer Under the Stars: Disney’s Beauty & the Beast July 13-28
Hana Cultural CenterPursuit of Knowledge (Hana `imi Na`auao) Ho‘olaule‘aAug. 4
MACCKū Mai Ka HulaSept. 8
Valley Isle Road Runners, Inc.42nd Maui MarathonSept. 15-16
The Lahaina Restoration FoundationLahaina Plantation DaysOct. 19-20
Wailea Community Assn /Wailea ResortWailea Wine & Food FestivalDec. 7-9
Maui Pops OrchestraMaui Pops OrchestraJan. 29, March 18, Dec. 9
Arts Education for Children GroupMaui Invitational Music Festival (MIMF)Feb.-Aug.
Hana Retreat/Ala KukuiMan, Woman and Nature: Restoring the BalanceMar, June, Sept., Dec.
Tri-Isle RC&D CouncilWailuku First FridayYear round
The Lahaina Restoration FoundationHawaiian Music SeriesYear round
Maui Community Theater/Maui OnStageTheatre on the IsleYear round
Maui Nei Native Expeditions LLCA Tast for HistoryYear round


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