“OptOut” Now Available on Phone Books Deliveries

January 17, 2012, 1:15 PM HST · Updated January 17, 1:41 PM
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Yellow pages. Photo courtesy of Local Search Association.

By Sonia Isotov

Three committee chairs of the Hawaii State Legislature as well as Yellow Pages publishers want to remind Hawaii consumers and business owners that they can easily control the delivery of Yellow Pages directories by visiting www.YellowPagesOptOut.com.

“Hawaii residents who do not want to receive a phone book can opt-out using this simple online tool,” said state Sen. Rosalyn Baker, chairwoman of the Senate Commerce and Consumer Protection Committee, in a written statement today.

State Senator Roz Baker. Photo courtesy of Sen. Baker.

“I’m encouraged that Yellow Pages publishers have joined together to create a system that ensures those who want a directory to buy from local businesses have access to their information while those who want to limit phone book delivery to their home can easily do so.”

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“Hawaii residents recognize the importance of being good stewards of our beautiful environment,” said state Sen. Mike Gabbard, chairman of the Senate Energy and Environment Committee. “This website, www.YellowPagesOptOut.com, provides everyone with choices so that phone books are only delivered to those who want them.”

“Yellow Pages companies are taking responsibility for their environmental footprint through programs aimed at limiting the number of directories distributed to only those who will use them,” said state Rep. Denny Coffman, chairman of the House Energy and Environmental Protection Committee. “We appreciate that publishers are trying to ensure that Hawaii residents and business owners are educated about the availability of www.YellowPagesOptOut.com.”

This opt-out website is free to use and requests should be submitted at least 12 weeks in advance of directory delivery in order to ensure adequate time for processing.

Requests to limit or stop delivery of the Hawaiian Telcom directories or Yellowbook Paradise Pages, currently in distribution, will not be processed until the next delivery cycle.

“Yellow Pages companies have nothing to gain by delivering unwanted phone directories,” said Neg Norton, president of the Local Search Association. “I applaud our partners in the Hawaii State Legislature for working with publishers to get the word out about this valuable resource. Through our joint efforts, we can ensure directory delivery is customized to each household’s preference.”

Hawaii residents and business owners can also opt-out of directory delivery by phone by calling The Berry Company at (808) 836-9550 through January 31 and Yellowbook at (800) 929-3556.


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