HTA Releases Maui’s January Visitor Statistics

Keawakapu Beach. Maui. File photo by Sonia Isotov

By Maui Now Staff

The Hawaiʻi Tourism Authority released its January 2015 report outlining local visitor statistics.

On Maui Island, visitor spending rose by 6.1 percent to $438.5 million in January 2015, compared with $413.3 million in January 2014. Visitor arrivals were counted at 211,032, increasing by 6.8 percent and including a 12.1 percent increase in day-trip visitors over last year. The average stay for visitors was tallied at 9.52 days, down slightly from January 2014.

Average daily spending increased to $218 per person, rising slightly by 1 percent. The average amount spent for an entire trip per person was $2077.80, nearly the same as reported last year.

Statewide, total visitor spending for January 2015 fell by 2.5 percent to $1.4 billion. The total visitor days increased slightly compared with January last year.