The County of Maui Mayor’s Office of Economic Development will hold free workshops in May 2016.
Workshops are presented at the Maui County Business Resource Center, a County of Maui facility located in the Maui Mall across Pizza Hut, Ste. B-9.
Seating for all workshops is limited; all workshops are subject to change or cancellation.
Workshops are free unless noted otherwise.
To reserve a seat, call the Maui County Business Resource Center at 270-5770.
Leveraging the World’s Greatest Marketing Secret by Writing, Publishing and Promoting Your Book to Better Market Your Business
Instructor: Patrick Snow
Two dates to choose from:
Tuesday, May 10, 2016 • noon to 2 p.m.
Wednesday, May 25, 2016 • noon to 2 p.m.
Are you looking for a better way to market your business? Do you have a burning desire to become a bestselling author? Attend this seminar and learn how to make your publishing and business goals come true.
If you want to stand out from your competition, strengthen your credentials, and get free publicity, then writing and publishing book is your best marketing strategy. Let international best-selling author Patrick Snow guide you through the process.
In this two-hour seminar, you will learn your three publishing options, top five requirements for becoming a bestselling author and 18 mistakes to avoid. Most importantly you will learn how to monetize your passion and even better market your business, or start a new business using your book as a platform from which you can launch.
Come early, and stay late for his Q&A session that will answer all questions on your book project.
Patrick Snow, an international bestselling author of Creating Your Own Destiny, The Affluent Entrepreneur and Boy Entrepreneur, has sold between 250,000 and one million copies in five languages and 108 countries. He has been featured as a cover story in USA TODAY, The New York Times and Forbes. When he is not traveling the world presenting, he lives in Wailuku. For more information visit www.PatrickSnow.com  or www.ThePublishingDoctor.com .
Beginner’s Guide on How to Use Facebook Ads
Instructor: Nicole Fisher
Wednesday, May 18, 2016 • noon to 1:15 p.m. (Q&A until 1:30 p.m.)
How would you like to learn how to use Facebook ads and ad campaigns to make your online marketing much more effective? In this informative workshop presented by Nicole Fisher, you will get a Facebook overview and information on ad products. In addition, you will learn how to target your audience and how to structure and manage your marketing efforts.
Discussions will include: Why Facebooks Ads?, Define Your Audience, Cost Effective vs. Traditional Ads and Ad Types.
Nicole Fisher is an entrepreneur with over 20 years of experience as a marketing strategist, social media consultant and trainer. She is passionate about taking businesses from good to great through various marketing avenues.
Starting a Business in Maui County
Instructor: Karen Arakawa
Tuesday, May 24, 2016 • noon to 1 p.m.
In this workshop, Karen Arakawa, Economic Development specialist with the Mayor’s Office of Economic Development, will cover general information and requirements for starting a business in Maui County. Handy resource guides, handouts and other useful information will be provided in this informative workshop. In addition, the requirements for a Maui County Vendor Business License will be covered.
Grow Your Email List: Quick, easy ideas to expand your marketing reach.
Instructor: Mckenna Hallett
Tuesday, May 31, 2016 • noon to 1 p.m.
So -how’s your email list? Is it growing steadily—or a bit stagnant? And when’s the last time you actually contacted them? If you are ready to develop a great list of email addresses to start marketing to, you need a plan. An email “out of the blue” can cause more harm than good.
Email marketing is 40 times more effective at gaining customers (“likes” don’t help the bottom line) than Facebook and Twitter combined. This workshop will help you identify how to gather contacts, plus provide tips, technologies and tactics for keeping your contacts organized and segmented for easier, more effective targeted marketing.
In addition, you will learn how to:
• Get started with gathering email contacts
• Establish an organized contact segmentation process
• Grow your email lists online and in person
• Keep your subscribers interested & engaged after they sign up
Attendees will get the jumpstart they need to start “being a marketer.” A free guide to the anatomy of an email is included for each attendee.
Mckenna Hallett, a wordsmith, copywriter and marketing professional, has over 50 years in sales and marketing—include 25 years with a successful career as a small business owner.
Special Evening Workshop • $45 per session
QUICKBOOKS FOR SMALL BUSINESS • Hands-on computer training for beginners
Instructor: Richard Kehoe, CPA
Thursday, May 19, 2016 • 5 to 8 p.m.
Learn to set up your company’s QuickBooks in a small class setting with personalized tutoring. This class is for new users and will teach you how to record sales, receive payments, prepare invoices and balance your checkbook. Get customized answers and schedule a followup appointment at no cost to discuss your solutions.
Sponsored by SCORE (Service Corps of Retired Executives) and presented by Richard Kehoe, CPA and lead SCORE counselor.
FREE COUNSELING SESSIONS WITH EXPERIENCED SCORE AND SMALL BUSINESS DEVELOPMENT CORP. (SBDC) COUNSELORS
Tuesday afternoons • 1 to 3 p.m.
Thursday & Friday mornings * 9 to 11:30 a.m.
Third Annual Maui Small Business Week
May 9 to 13, 2016
Visit www.mauibusinessweek.org  for more information on this free, five-day educational event.
MAUI NOW LINK
Registration Open for 21 Free Business Week Events