Maui Business

Hawaiʻi Tourism Authority Hotel Performance Report October 2018

November 24, 2018, 8:05 AM HST
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Hawaiʻi hotels statewide reported no growth in revenue per available room, modest growth in average daily rate and decreased occupancy in October 2018.

According to the Hawaiʻi Hotel Performance Report released today by the Hawaiʻi Tourism Authority , RevPAR was flat at $190 (+0.3%), ADR rose to $249 (+3.5%), and occupancy declined to 76.4 percent (-2.5 percentage points) for the month compared to a year ago.

Maui County hotels led the state overall in RevPAR at $217 in October, however, this represented a decline of 1.8 percent compared to a year ago. An increase in ADR to $307 (+3.8%) was not enough to offset lower occupancy of 70.9% (-4.0 percentage points).

Among Hawaiʻi’s resort regions, Wailea on Maui led the state in RevPAR ($383, +9.3%), ADR ($455, +1.5%), and occupancy (84.2%, +6.0 percentage points) in October. Also on Maui, hotels in the Lahaina-Kaʻanapali-Kapalua resort area reported a decline in RevPAR ($185, -4.5%), driven by lower occupancy of (69.6%, -7.2 percentage points).


HTA Hawaiʻi hotel performance for October 2018. PC: HTA.

HTA Hawaiʻi Hotel Performance Year-to-Date October 2018. PC: HTA.

HTA Monthly State of Hawaiʻi Hotel Performance 2018 vs 2017. PC: HTA.

HTA Monthly Oʻahu Hotel Performance, 2018 vs. 2017. PC: HTA.

HTA Monthly Maui County Hotel Performance, 2018 vs. 2017. PC: HTA.

HTA Monthly Island of Hawaiʻi Hotel Performance, 2018 vs. 2017. PC: HTA.

HTA Monthly Kauaʻi Hotel Performance, 2018 vs. 2017. PC: HTA.



HTA’s Tourism Research Division issued the report’s findings utilizing data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands.


Jennifer Chun, HTA tourism research director, commented, “RevPAR was flat statewide in October and, for the first time this year, declined for the Midscale and Economy Class category of hotels. Maui County hotels, as well, reported a decrease in RevPAR for the first time in 2018. Hotels on the island of Hawaiʻi continued to feel the lingering effect of Kilauea volcano’s eruption.

“Kauaʻi hotels maintained their pattern this year of recording strong monthly increases in both RevPAR and ADR in October. On Oʻahu, the American Dental Association’s Annual Meeting helped to grow RevPAR for the island’s hotel industry.”

October’s performance for hotels statewide was a combination of the RevPAR growth reported for Luxury Class, Upscale Class and Upper Midscale Class hotels offsetting the declines of Upper Upscale Class and Midscale & Economy Class hotels. Only Upscale Class hotels reported increases in both occupancy (72.7%, +1.1 percentage points) and ADR ($197, +7.3%) in October.


Among the four counties, Kauaʻi hotels led the state in growth of RevPAR (+7.7% to $194) in October, which was boosted by an increase in ADR (+11.5% to $264) to offset decreased occupancy (73.6%, -2.6 percentage points).

Oʻahu hotel properties earned a small increase in RevPAR ($185, +1.4%) in October, as growth in ADR ($228, +2.4%) offset slightly lower occupancy (81.4%, -0.8 percentage points).

Hotels on the island of Hawaiʻi continued to report a loss in RevPAR ($156, -7.2%) in October. The growth in ADR ($236, +3.3%) was offset by decreased occupancy (66.1%, -7.4 percentage points).

Waikiki hotels saw RevPAR increase slightly during October ($184, +0.5%), with modest increases in ADR ($225, +2.7%) offsetting a small decrease in occupancy (81.7%, -1.8 percentage points).

The Kohala Coast region reported a decrease in RevPAR ($200, -6.5%), with higher ADR ($315, +2.4%) unable to offset declining occupancy (63.6%, -6.0 percentage points).

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