The Shops at Wailea Welcomes Denise Hart as Director of Marketing

The Shops at Wailea announced it has hired award-winning marketing veteran Denise Hart as Director of Marketing for the shopping center.

Hart brings more than 20 years of experience in retail, event marketing, public relations, tourism and sponsorships to her new role. Photo Courtesy

In her new position she will be responsible for all aspects of marketing at The Shops at Wailea including advertising, merchant relations, community relations, promotions and event activities.

An accomplished marketing veteran, Hart brings more than 20 years of experience in retail, event marketing, public relations, tourism and sponsorships to her new role. Previously, she was the Vice President of Marketing with Vestar, a shopping center and acquisition management company, for more than nine years. She also held marketing positions with Nike, Simon Property Group, The Mills Corporation and Marriott Hotels.

“Denise’s well-rounded industry knowledge and extensive retail marketing experience uniquely position her to lead our marketing efforts,” said Brian Yano, general manager of The Shops at Wailea. “With a proven track record of leading successful retail marketing campaigns, Denise’s leadership skills and strategic vision make her a wonderful addition to our team.”

Hart is a member of the International Council of Shopping Centers, through which she received both her Certified Retail Property Executive and Certified Marketing Director designations. She is the past chair of the Tempe Convention & Visitors Bureau Board of Directors, last year’s Business Woman of the Year for Tempe, AZ and a recipient of a Gold MAXI award from this year’s ICSC RECON in Las Vegas.

“I’m thrilled for the opportunity to join the team at The Shops at Wailea,” said Hart. “I am eager to work closely with the executive team and the retail and dining partners to further develop a robust marketing strategy and enhance the guest experience.”