Visitor Statistics on the Rise for Maui, the State
November arrivals to Maui increased 2.8% to 193,355 and visitor days increased by 3.8% in November 2015, compared to last year.
Maui also saw a 7.5% increase in exclusive stay to the island in November.
Visitors to Maui spent $320.4 million, a +5.2% increase over last November, bolstered by higher daily spending (+1.3% to $198 per person).
Growth in arrivals from US West (+3.6%) and US East (+3.8%) offset declines from Japan (-7.9%) and Canada (-3.7%).
Year-to-date, Maui experience a 5.1% increase in visitor arrivals compared to the first 11 months of 2014 and expenditures increased 5.8% to $3.8 billion—all according to preliminary statistics recently released by the Hawai‘i Tourism Authority.
Hawai‘i’s other larger islands realized growth in visitor arrivals in November compared to the year prior: O‘ahu (+4.1% to 407,570), Kaua‘i (+.8% to 83,021), and Hawai‘i Island (+0.5% to 107,558).
Total visitor arrivals to the Hawaiian Islands in November 2015 set a new record for the month with 661,352 visitors, an increase of 3.7% compared to November 2014. November marked the ninth straight month total visitor arrivals have surpassed the previous monthly records.
Visitor arrivals on airlines increased in November 2015 (+4.5% to 657,603), with the balance arriving on cruise ships (-56.4% to 3,749 visitors).
Year-over-year growth in arrivals on airlines from US West (+5.1% to 285,638) and U.S. East (+9.5% to 119,167) more than offset a decrease from Canada (-4.8% to 43,197). Visitor arrivals from Japan (+0.3% to 122,840) were comparable to November 2014, while arrivals from all other international markets increased for the month (+7.3% to 86,761).
Other islands with an increase in exclusive stays on one island were O‘ahu (+6.3%), Kaua‘i (+5.7%), and Hawai‘i Island (+4.7%), compared to November 2014, while fewer visitors (-4%) stayed on multiple islands.
Total visitor expenditures grew in November 2015 (+2.5% to $1.1 billion) compared to the year prior, driven by a 3% increase in total visitor days, which compensated for slightly lower per person per day spending (-0.5% to $196 per person).
Among Hawaii’s top four visitor markets, visitor expenditures increased from US West (+6.6% to $430.7 million) and US East (+7.3% to $254.8 million), but declined from Japan (-7.2% to $174.9 million) and Canada (-12.3% to $80.6 million).
Hawai‘i’s other larger islands saw year-over-year increases in visitor expenditures in November: Kaua‘i (+9.7% to $115.9 million), Hawai‘i Island (+2.6% to $143.4 million), and O‘ahu (+0.7% to $557 million).
There were 927,289 total air seats to the Hawaiian Islands in November 2015, up 4.4 percent from a year ago. Growth in scheduled seats from Canada (+16.9%), Oceania (+8.2%), US West (+5.7%), US East (+4.8%) and Other Asia (+1.2%) offset a 1.8 percent decline in seats from Japan.
In the first 11 months of 2015, total visitor arrivals (+4.2% to 7,855,111) and visitor expenditures (+2.2% to $13.6 billion) maintained its positive pace over the same period in 2014. Growth in arrivals from US West (+7%) and US East (+2.8%) offset slightly fewer arrivals from Japan (-0.8%). Gains in US West visitor expenditures (+6.4% to $4.8 billion), counter-balanced a slight drop in US East spending (-0.8% to $3.3 billion) and a decline from Japan (-9.7% to $2 billion). Expenditures of $943.4 million by visitors from Canada in the first 11 months of 2015 were similar to the same period last year.
Year-to-date, the other larger island—Kaua‘i (+4.5%), Hawai‘i Island (+3.9%) and O‘ahu (+2.6%)— experienced growth in visitor arrivals compared to the first 11 months of 2014. Visitor expenditures increased for Maui (+5.8% to $3.8 billion), Kauai (+14.6% to $1.5 billion) and Hawaii Island (+1% to $1.7 billion), but dropped for Oahu (-1.4% to $6.5 billion).
Download the complete November 2015 Visitor Stats Report.
For more information about HTA, go online.