Maui Business

Haleakalā Visitors Generated $69.8 Million for Maui Economy in 2017

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Tourism to Haleakalā National Park on Maui generated millions for the local economy, according to a National Park Service Report.

Centennial sunrise. Photo credit: Tad Craig

The report shows that in 2017, 1.1 million park visitors spent an estimated $69.8 million in the local gateway region while visiting Haleakalā National Park. These expenditures supported a total of 819 jobs, $32 million in labor income, $56 million in value added and $89 million in economic output in economies surrounding the park.

Statewide, 6 million visitors to all national park units in Hawai`i spent more than $400 million in the state last year. That spending resulted in nearly 4,890 jobs and had a cumulative benefit to the state economy of $526 million.

Nationally, the report shows $18.2 billion of direct spending by more than 330 million park visitors in
communities within 60 miles of a national park. This spending supported 306,000 jobs nationally;
255,900 of those jobs are found in these gateway communities. The cumulative benefit to the U.S.
economy was $35.8 billion.

“We are delighted to provide economic benefits to our local communities while sharing the story and
experiences of this special place,” said Superintendent Natalie Gates.

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The peer-reviewed 2017 Visitor Spending Effects report was researched and developed by economists
Catherine Cullinane Thomas of the U.S. Geological Survey and Lynne Koontz of the National Park Service.

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An interactive tool for exploring the report is available at the NPS Social Science Program webpage.

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Make the most of your Maui vacation with these top-rated activities: Maui Top 20: Maui Visitor & Tourism Information

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