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Island Retailers Ready to Ring in Holidays with Shop Small Saturday, Nov. 30

Shop Small Saturday. File photo courtesy

Now in its 10th year, Small Business Saturday, known locally as “Shop Small Saturday” is ready to ring in the Holidays with its annual event, strategically positioned between Black Friday and Cyber Monday.  This year’s event takes place on Nov. 30.

Small Business Saturday was started by American Express as a way to draw attention to the multitude of shopping opportunities awaiting consumers along the Main Streets of the nation.

Last year, it brought in a record $17.8 billion in sales to independent retailers and restaurants, according to research conducted by Amex and NFIB.

“I like to think the national success this special day has had is due to its capturing of the Aloha spirit, which we’ve been practicing long before Small Business Saturday was established,” said Melissa Pavlicek, NFIB’s Hawaii state director. “A spirit that has always valued small business and the local shops that gave most of us our first job and remain places where we can come across neighbors, friends, and relatives.”

Pavlicek suggested five simple tips that NFIB members and other small-business owners might use to attract more shoppers and purchasers this holiday season: