Maui Leads State in Vacation Rental Supply

March 24, 2020, 2:02 PM HST · Updated March 24, 2:02 PM
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Maui County had the largest vacation rental supply of all four counties in February with over 230,000 unit nights, an 39 percent increase from a year ago, according to a report from the Hawai’i Tourism Authority.
Unit demand in Maui County for the month exceeded 202,000, leading to an 88 percent occupancy rate and average daily rate of $315.
Maui County hotels were 82 percent occupied with an ADR of $480.
The total monthly supply of statewide vacation rentals was 728,400 unit nights and monthly demand was 612,600 unit nights, resulting in an average monthly unit occupancy of 84 percent.
In comparison, Hawaii’s hotels were 85 percent occupied in February 2020.
“It is important to note that unlike hotels, condominium hotels, and timeshare resorts, vacation rental units are not necessarily available year-round or each day of the month,” the report added.
The unit ADR for vacation rental units statewide in February was $246, lower than the $310 ADR for hotels.
HTA’s Tourism Research Division issued the report’s findings with date from the Transparent Intelligence, Inc.
The data in this report specifically excludes units reported in HTA’s Hawaii Hotel Performance Report and Hawaii Timeshare Quarterly Survey Report.
In this report, a vacation rental is defined as the use of a rental house, condominium unit, private room in private home, or shared room/space in private home.
This report also does not determine or differentiate between units that are permitted or unpermitted. The “legality” of any given vacation rental unit is determined on a county basis.

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