Maui Business

Hawaiian Airlines Made in Maui County Festival Pivots to Virtual Event

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Aerial view of the Made in Maui County Festival. PC: MIMCF

Maui County’s largest annual products show, the Hawaiian Airlines Made in Maui County Festival, will return this year as a virtual event due to the COVID-19 pandemic. Now in its seventh year, the popular event will kick off online during the first weekend of November.

The Maui Chamber of Commerce made the decision to move the event online after closely monitoring the coronavirus pandemic and considering the concerns of the community.

“We are grateful for the input we received from vendors, buyers, sponsors and service providers, and appreciate the patience as we engaged in community discussion and research as to how to present the Hawaiian Airlines Made in Maui County Festival in the safest and most responsible way while maintaining it as a premier Maui event. To this end, the decision was made to present the 2020 festival as a robust and dynamic virtual event,” said Maui Chamber President Pamela Tumpap.


“We remain committed to supporting the County of Maui communities and local businesses through this partnership, so we’re excited the Maui Chamber of Commerce was able to not only preserve the festival but create a new memorable way for people to experience it,” said Robert Sorensen, Vice President of Marketing and E-Commerce at Hawaiian Airlines.

Additional details on the new online festival format are being finalized now and will be released soon.

“A virtual event has the potential to connect vendors and sponsors with more buyers than ever, as attendees from all over the world may join the event from the comfort of their home,” said Tumpap. The Maui Chamber of Commerce is educating vendors on new opportunities in order to maximize the benefits of an integrated virtual forum and a series of online workshops on a variety of related topics will be offered.


For further event information, email or call (808) 244-0081.


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