Maui Business

Maui County Hotel Occupancy Rate at 20.2 Percent for November

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In November 2020, Hawaiʻi hotels reported substantial declines in revenue per available room (RevPAR), average daily rate (ADR) and occupancy compared to November 2019 as tourism continued to be impacted significantly by the COVID-19 pandemic, according to the Hawaiʻi Hotel Performance Report published by the Hawaiʻi Tourism Authority.

Maui County hotels led the Hawaiian counties in November in RevPAR and ADR, and was slightly below the statewide occupancy rate:

  • Maui County revenue per available room at $76 (down 72.1% from 2019). The state’s RevPAR was $51 (-75.4 percent).
  • Average daily rate at $375 (up 4.2% from 2019). The state’s ADR was $230 (-12%).
  • Occupancy at 20.2 percent ( down 55 percentage points). The state’s occupancy was 22.1 (-57 percentage points).

Maui’s luxury resort region of Wailea had RevPAR of $130 (-72.0%), with ADR at $523 (-5.3%) and occupancy of 24.9 percent (-59.3 percentage points).

The Lahaina/Kaanapali/Kapalua region had RevPAR of $51 (-76.3%), ADR at $345 (+15.6%) and occupancy of 14.8 percent (-57.3 percentage points).


The report’s findings utilized data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands.

Beginning Oct. 15, 2020, Hawaiʻi implemented its Safe Travel Program that allowed passengers arriving from out-of-state and traveling inter-county to bypass the mandatory 14-day self-quarantine with a valid negative COVID-19 NAAT test result from a Trusted Testing and Travel Partner.

However, a new policy went into effect Nov. 24 requiring all trans-Pacific travelers participating in the pre-travel testing program to have a negative test result before departing to Hawaiʻi, and test results would no longer be accepted once a traveler arrives in Hawaiʻi. The counties of Kauaʻi, Hawaiʻi, Maui, and Kalawao (Molokaʻi) also had a partial quarantine in place in November. In addition, Lānaʻi residents and visitors were under a stay-at-home order from Oct. 27 to Nov. 11.

Hawaiʻi hotel room revenues statewide fell to $70.6 million (-78.8%) in November. Room demand was 307,600 room nights, or 75.9 percent lower than the same period a year ago. Room supply was 1.4 million room nights (-13.8%). Many properties closed or reduced operations starting in April. If occupancy for November 2020 was calculated based on the room supply from November 2019, occupancy would be 19.1 percent for the month.


All classes of Hawaiʻi hotel properties reported RevPAR losses in November compared to a year ago. Luxury Class properties earned RevPAR of $95 (-74.6%), with ADR at $543 (+5.9%) and occupancy of 17.6 percent (-55.8 percentage points).

Midscale & Economy Class properties earned RevPAR of $47 (-64.4%) and occupancy of 29.0 percent (-52.6 percentage points).

All of Hawaiʻi’s four island counties reported lower RevPAR, ADR and occupancy compared to a year ago.

Oahu hotels earned RevPAR of $38 (-79.8%) in November, with ADR at $167 (-26.7%) and occupancy of 22.6 percent (-59.4 percentage points). Waikiki hotels earned $34 (-82.1%) in RevPAR with ADR at $162 (-28.5%) and occupancy of 20.8 percent (-62.3 percentage points).


Hotels on the island of Hawaiʻi reported RevPAR of $44 (-76.0%), with ADR at $217 (-11.0%) and occupancy of 20.4 percent (-55.3 percentage points). Kohala Coast hotels earned RevPAR of $57 (-79.0%), ADR at $388 (+11.4%) and occupancy of 14.7 percent (-63.1 percentage points).

Kauaʻi hotels earned RevPAR of $60 (-67.5%), with ADR at $215 (-13.2%) and occupancy of 28.0 percent (-46.8 percentage points).

Tables of hotel performance statistics, including data presented in the report are available for viewing online at:


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