Maui News

Pro Bowl to Return to Hawaii in 2011

March 2, 2010, 9:45 AM HST
* Updated March 3, 11:14 AM
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The Hawai‘i Tourism Authority (HTA), announced the return of the Hawaii Pro Bowl.  The game is confirmed for January 30th at Aloha Stadium, the Sunday prior to the Super Bowl.  The Hawaii tourism authority will invest $4 million per game for 2011 and 2012.  In 2009 the event accounted for $28.6 million in visitor spending, generated $2.9 million in state taxes, and attracted 18,000 visitors to Hawaii for the game.

“Playing the Pro Bowl before the Super Bowl generated more excitement and interest in the event and also kicked off Super Bowl week in an innovative new way,” said Frank Supovitz, the NFL’s senior vice president of events. “We are pleased to return to the State of Hawai‘i, which has embraced the Pro Bowl for 30 years.”

The game will be televised live on FOX with kickoff at 2 p.m. HST at Aloha Stadium.

“The Pro Bowl has been a part of our community for more than 30 years and we look forward to welcoming the game back to Hawai‘i in 2011,” said Mike McCartney, president and CEO of Hawai‘i Tourism Authority.  “We know how much the Pro Bowl means to our residents, the players and to the thousands of fans from the mainland who enjoy visiting our state for the game.  The Pro Bowl is a great investment for our state with both economic and community benefits.”

(Posted by Wendy Osher; Information courtesy Hawaii Tourism Authority)

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