Maui News
BRIEF: Hawaii Teen Obesity Prevention Campaign Launched
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By Wendy Osher
Governor Neil Abercrombie and Health Director Loretta Fuddy will unveil the state’s new multi-media obesity prevention campaign that features ads for theater, television and print.
Students from Island Pacific Academy helped focus-test the ad concepts and will be present during today’s special premiere event at the State Capitol.
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The state campaign is part of a comprehensive strategy to reverse increasing obesity rates among Hawaii youth.
Details of the program will be released during the unveiling event this afternoon.
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