Maui Electric Company Unveils New Logo

October 7, 2013, 8:05 AM HST · Updated October 7, 11:39 AM

Maui Electric Company, new logo. Courtesy image.

Maui Electric Company, new logo. Courtesy image.

By Wendy Osher

Maui Electric Company and its parent company Hawaiian Electric Industries, unveiled new logos.

The parent company says the new designs, “represent the companies’ roots in the islands as well as a commitment to developing a better energy future for the state.”

In the coming weeks, HEI says they will be announcing projects to, “lower bills, improve service and develop more low-cost renewable energy.”


“The logo is a symbol of those commitments,” said Dick Rosenblum, Hawaiian Electric president and CEO in a company press release.

Maui Electric Company. Photo by Wendy Osher.

Maui Electric Company. Photo by Wendy Osher.

Among the initiatives is a plan to deactivate older, less efficient utility generating units on Maui, Oʻahu and Hawaiʻi Island. Company spokespersons say this translates to 226 megawatts, or about 14% of the generation owned by the utilities.

Another initiative involves a move to make it easier and cheaper for customers to install photovoltaic projects.

The new logo was developed by designer Sig Zane of Hilo, who reportedly drew upon the company’s 122-year history for inspiration.

“From the very beginning, when King Kalākaua pioneered electricity at ʻIolani Palace and chartered Hawaiian Electric, the company has played a key role in Hawaiʻi’s growth. We wanted to create a design that captures that history and reflects the way the company connects our communities,” said Zane.

The old Maui Electric Company logo that was featured on the front of the company’s Kahului office has since been removed.


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