Maui Business

Missoni Spends the Holidays with Four Seasons Resort Maui

December 22, 2014, 11:25 AM HST
* Updated December 23, 5:05 PM
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By Maui Now Staff

Missoni, one of the most revered names in fashion design, will celebrate at Four Seasons Resort Maui at Wailea this holiday season with a one-of-a-kind Missoni Christmas tree and an exclusive pop shop, open now through Jan. 3, 2015.

Missoni, retailer Seaside Luxe and the resort have collaborated to create Missoni spaces around the property that represent the unmistakable style and values that are imbued in each Missoni collection.

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The acclaimed fashion house, founded in 1953 by Ottavio Missoni and his wife, Rosita, provided vintage ornaments from the family’s personal collection—all crafted from the brand’s signature knit fabrics—to decorate the resort’s stately 15-foot Christmas tree.

“We have been building a relationship with Missoni for years,” said Four Seasons Resort Maui General Manager Jean Claude Wietzel. “We consider it a great privilege that they have entrusted us with these very special family keepsakes for the season.”

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The tree reflects the rich history and vibrant culture of Missoni, a company that has been family-run for over 60 years and which has come to epitomize the best of Italian luxury. The tree, which is the only luxury-brand themed tree on the island and the only one of its kind in the world, is located in the resort’s lobby and open to the public for viewing.

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Also stationed on the lobby level, an 80-square-foot pop shop will pay tribute to the iconic, colorful world of Missoni, as well as the fine Italian craftsmanship that is synonymous with the famed fashion and lifestyle brand. The “flagship pop up store” will be the first in the brand’s history and will house Missoni womenswear, menswear, beachwear, childrenswear, and merchandise from the Missoni Home collection.

Four Seasons Maui Missoni exclusives will also be available for a limited time. Guests, visitors and locals are invited to stop by the shop to enter to win the ultimate holiday gift, a hand-loomed cashmere Missoni throw, valued at $1,100.

In addition to the Christmas tree and pop shop, two luxury cabanas at the resort’s renowned Serenity Pool have recently been re-outfitted in Missoni Home décor. Every detail of the resort’s Missoni holiday will be curated by the design house in collaboration with Seaside Luxe to create a unique experience for Four Seasons Resort guests and visitors.

The Missoni tree reflects the rich history and vibrant culture of Missoni, a company that has been family-run for over sixty years and which has come to epitomize the best of Italian luxury. Courtesy Four Seasons Resort.

The Missoni tree reflects the rich history and vibrant culture of Missoni, a company that has been family-run for over sixty years and which has come to epitomize the best of Italian luxury. Courtesy Four Seasons Resort.

The Missoni tree reflects the rich history and vibrant culture of Missoni, a company that has been family-run for over sixty years and which has come to epitomize the best of Italian luxury. Courtesy Four Seasons Resort.

The Missoni tree reflects the rich history and vibrant culture of Missoni, a company that has been family-run for over sixty years and which has come to epitomize the best of Italian luxury. Courtesy Four Seasons Resort.

The Missoni tree reflects the rich history and vibrant culture of Missoni, a company that has been family-run for over sixty years and which has come to epitomize the best of Italian luxury. Courtesy Four Seasons Resort.

The Missoni tree reflects the rich history and vibrant culture of Missoni, a company that has been family-run for over sixty years and which has come to epitomize the best of Italian luxury. Courtesy Four Seasons Resort.

The Missoni tree, which is the only luxury-brand themed tree on the island and the only one of its kind in the world, is located in the Resort’s lobby and open to the public for viewing. Courtesy of Four Seasons Resort.

The Missoni tree, which is the only luxury-brand themed tree on the island and the only one of its kind in the world, is located in the Resort’s lobby and open to the public for viewing. Courtesy of Four Seasons Resort.

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