Maui News

Maui Businesses Give At-Risk Youth a Day to Remember

December 27, 2014, 2:58 PM HST
* Updated December 27, 3:06 PM
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John Fierro, owner of Platinum Tours, is pictured here with kids from Big Brothers Big Sisters of Maui on the road to Hana.

By Maui Now Staff

Underprivileged Maui kids received a scenic tour and complimentary meal courtesy of local Maui businesses on Nov. 15. Twenty-nine kids and their mentors took the “high road” to Hāna in the comfort of Platinum Tours’ luxury buses.

The lucky passengers were “Bigs” and “Littles” from the Big Brothers Big Sisters program of Maui, a nonprofit that serves local at-risk youth through one-to-one mentoring. The bunch enjoyed a gratis breakfast courtesy of Charley’s Restaurant and Saloon, with tasty desserts to complete the occasion donated by The Maui Cookie Lady.

“We are so thankful for the Maui community’s support of our mentoring programs,” said JD Wyatt, executive director of Big Brothers Big Sisters of Maui. “Big mahalos to Platinum Tours, Charley’s Restaurant and Saloon, and The Maui Cookie Lady for your generosity and for giving our kids a memory that will last a lifetime!”

The kids and mentors hailed from Kahului Elementary, Wailuku Elementary, Kamehameha School, Princess Nahienaena, Maui High School, and Lahainaluna High School.


Big Brothers Big Sisters of Maui largely runs on volunteer support in serving over 700 children across the islands. The agency aims to support local kids in need of positive role models through mentorships, steering them toward healthy, successful life choices, and behaviors.


More information about Big Brothers Big Sisters Hawai‘i can be found at

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