Maui Business

Mayor’s Small Business Award Winners Announced

February 28, 2015, 8:12 AM HST
* Updated February 28, 8:19 AM
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Small Bus Awards Group Shot All Winners 2015

The 2015 Mayor’s Small Business Awards were presented in six categories by Mayor Alan Arakawa and Maui Chamber of Commerce President Pamela Tumpap. Photo courtesy County of Maui, Ryan Piros.

By Maui Now Staff

The Mayor’s Office of Economic Development and Maui Chamber of Commerce presented the 2015 Mayor’s Small Business Awards at ceremony on Thursday, Feb. 26, 2015, at the King Kamehameha Golf Club’s Waikapū Ballroom.

The awards were presented in six categories by Mayor Alan Arakawa and Maui Chamber of Commerce President Pamela Tumpap.

“Small businesses are a vital component of Maui County’s economy, and these awards celebrate the entrepreneurial spirit that is alive and well in Maui County,” Mayor Arakawa said. “Business owners take many risks, work long hours and put their personal assets on the line to provide our community with goods and services, as well as much-needed employment. I congratulate each of this year’s nominees and winners, and wish them continued success.”

The 2015 winners are:


Young Small Business Person of the Year: Ginni Madsen, The Maui Mortgage Team
(Nominated by Clifford Wright of Control Freaks Hawaiʻi)


Ginni Madsen owns a mortgage company, running a team of individual mortgage loan originators from her Kīhei office. Recognizing difficulties caused by the recession, she offers zero-point packages, getting paid upfront by the lender instead of on a commission basis. Instead of trying to up-sell her clients to increase her commission, Ginni helps buyers attain loans within their financial means that save them money. She truly wants to see people get out of debt faster. Ginni is a great communicator, who can be reached easily, answering questions in a timely fashion so that clients know exactly what is happening with their mortgage. She also created the Maui Mortgage Minute on KPOA and KISS to provide the Maui community with tips on what they can do to help save on their mortgages and refinancing needs.

Outstanding Nonprofit Business of the Year: Lānaʻi Community Health Center
Diana Shaw, Executive Director (Nominated by Aaron Fernandez of First Hawaiian Bank)

In 2012, Lānaʻi Community Health Center’s patient count was 975. By the end of 2014, the patient count increased to 1,402–a 44% increase in the past two years. LCHC is building a new facility located in the middle of Lānaʻi City. In addition, the center has added many services to accommodate the needs of Lānaʻi residents, including optometry and physical therapy. As the economic picture changed, LCHC adapted, covering services that make sense for the community. For example, the center provides services in the evenings and weekends to accommodate patients who work shift hours at the Four Seasons Hotels. The center also providesservices on a sliding scale to serve low-income residents and those who are uninsured or underinsured. The center has a low-cost medicine program to offer patients needed medication at $5 for generic and $10 for brand names. The center delivers quality holistic care aimed at the body and mind of its patients and ‘ohana.


Exceptional Small Business of the Year (10 or fewer employees): Maui Sunseeker, LLC
Chuck Spence (Nominated by Alvin Santander of Bank of Hawaiʻi)

Maui Sunseeker LLC operates the Maui Sunseeker LGBT Resort in Kīhei that primarily caters to the discerning LGBT traveler, but welcomes all adults. In 2012, when Hawaiʻi civil unions became legal for same-sex couples, the Sunseeker marketed its service and arranged over 60 civil unions that year, equating to 6 percent of all civil unions in the state. Since full marriage equality passed in 2013, the Sunseeker markets Maui as the ultimate destination for same-sex weddings and honeymoons, even creating its own “Marriage is for Everyone; Say I Do on Maui” video. The resort’s impeccable service and aloha spirit shared with guests has earned the resort TripAdvisor’s coveted Certificate of Excellence for four consecutive years and the resort enjoys 4.5 stars out of 5 thanks to rave reviews from customers.

Exceptional Small Business of the Year (11-35 employees): Rawlins Enterprises Inc.
Shirley Rawlins (Nominated by Ku‘ulei Arce of Moloka‘i MEO Business Development Center)

Rawlins Chevron is a family business made up of (Aunty) Shirley Rawlins, her daughter, Lori Lei Crivello, three other family members and hired employees–a total of 20 employees. At the main entrance of Kaunakakai town on Moloka‘i, Rawlins Chevron is beautifully landscaped and shares the joy of upcoming holidays. The station is a stop for food, gas, drinks, ice and chat before you head to the beach or head home and allow people to post notices of funerals and fundraising events, as Moloka‘i gets much of its news form the “coconut wireless.” Customer service is very important to them and customers are always greeted with aloha. If it’s not too busy, they’ll also fill you in on the latest fishing catch or fundraising effort. Running a business on Moloka‘i is tough, the cost of living itself is a struggle, but Aunty Shirley and Lori Lei are an awesome team that shows strong business leadership. They support school, community and sports events whenever asked.

Exceptional Small Business of the Year (36-100 employees): Maui Gold Pineapple Company
Darren Strand and Rodrigo Balala (Nominated by Leland Kahawai of First Hawaiian Bank)

With the help of many hands, including former Maui Land & Pine employees, Maui Gold Pineapple Company was born in January 2010 after Maui Land and Pine closed its pineapple operations in Hali‘imaile. They joined together to preserve the 100-year-old pineapple culture on the island. Five years later, this fledgling agricultural company continues to grow. Over 83 highly versatile and skilled workers remain employed and 1,200 acres of agricultural land and open space have been conserved. Over 50% of their current employees have been working in the pineapple industry for more than 30 years. The key to their economic success is attributed to the development of innovative new food processing technologies and mutually beneficial partnerships. The company’s dedication to their product and customer service does not end until the customer is entirely satisfied with the “best tasting pineapple in the world.”

Small Bus Awards 2015 JenniferBrittin-Fulton

The Mayor’s Lifetime Achievement Award went to Jennifer Brittin-Fulton, owner of Employers Options Maui. Photo courtesy County of Maui, Ryan Piros.

Lifetime Achievement Award Winner: Jennifer Brittin-Fulton, Exceptional, Inc. DBA Employers Options Maui (Nominated by Lester Nakamoto of Bank of Hawaiʻi)

During the last 24 years, Jennifer Brittin-Fulton’s company, Employers Options, has placed thousands of people in permanent jobs. The company has changed many times over the years, but Jennifer really learned to listen to her clients in 2008-09. Small businesses were seeking more efficiencies and savings from payroll and human resource services. In response, Employers Options offered new solutions and become their trusted human resources partner, tripling sales since then. Jennifer ensures that her team has the best training and technology tools available to do the best job possible. For the past 10-plus years, Employers Options has been selected as one of the “Top 25 Women-Owned Businesses in Hawaiʻi” by Pacific Business News. Employers Options is one of Maui’s largest employers with over 1,000 people employed. It is the fourth largest women-owned business in the state and the largest on Maui.

The awards dinner was sponsored by Silver Sponsors American Savings Bank and Maui Electric Company; Bronze Sponsors Bank of Hawaiʻi, Employers Options, First Hawaiian Bank and Hawaiʻi USA Federal Credit Union. Applications were scored by judges Debbie Finkiewicz, David Fisher, Richard Kehoe, Tom Leuteneker and Susie Thieman.

For more information on awards, grants and programs managed by the Mayor’s Office of Economic Development, visit






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