Maui Business

OCEAN Organic Vodka Receives International Design Award

May 21, 2015, 12:48 PM HST
* Updated May 21, 2:04 PM
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10604409_953893817959047_430015943332798868_oBy Maui Now Staff

OCEAN Organic Vodka’s new bottle design was selected for an international design award from a field of thousands of submissions.

The design received the renowned Silver A’ Design Award in Packaging Design Category.

The A’ Packaging Design Award based in Italy highlights the best packaging designs and greatest packaging design concepts worldwide.

Jim Grannan, the project leader of the award-winning bottle, describes it as, “a contemporary expression of the ancient hand-blown glass fishing net float. With the oceans covering 71% of our planet’s surface, the neck of the bottle is angled to mimic the Earth’s axis with a disproportionate amount of glass sediment placed opposite and perpendicular to balance the vessel.”

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Maui-based OCEAN unveiled a new bottle design across the Hawaiian Islands in September 2014 and on the Mainland in January of this year.

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OCEAN’s CEO explained the inspiration for the new bottle design.

“Our Maui-based distillery produces vodka using deep ocean mineral water as a blending ingredient and originally placed it in a standard straight-wall stock bottle,” said CEO Shay Smith. “The former packaging did not convey the brand position or unique properties of the product. With the name of the brand and key ingredient being the ocean, ocean-only artifacts became the criterion for the design process, and the glass fishing floats from the mid-1800s became the primary element. Cerulean blue was selected to convey ocean water.”

The A’ Design Accolades are organized and awarded annually and internationally in multiple categories. The ultimate aim of the competition is to create a global awareness for good design.

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OCEAN Organic Vodka also recently received the Tastings 2014 International Review of Spirits GOLD Medal for Creativity in the Packaging Competition, “Best Embossed Label” and the 2015 GD USA American Package Design Award for creative excellence.

The OCEAN Organic Vodka facility is located at 4051 Omaopio Road in Kula.

To learn more about this award, go online.

For more information about OCEAN Organic Vodka, go online.

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