Maui Business

Maui Professional Development Program: Crisis Communication

March 8, 2017, 3:20 AM HST
* Updated March 8, 3:21 AM
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Luly Unemori.

The Hawaiʻi chapter of Public Relations Society of America presents “Crisis Communications, Not If But When” on Thursday, Mar. 9, 2017 on Maui. The presentation offers an overview of crisis communications – what it is, what to expect, and what communicators can do before, during and after a crisis by Luly Unemori, APR.

Unemori is the president of Pono Communications, a marketing and public relations consulting firm based on Maui. She has more than 25 years of experience in public relations and strategic communications, and has worked with a wide range of companies and organizations from various sectors including travel & tourism, agriculture, sports marketing, utilities, real estate and non-profit.

She earned a Bachelor of Arts in both journalism and political science from the University of Hawaiʻi – Mānoa, and a Master of Business Administration from the University of California – Berkeley.

An accredited member of the Public Relations Society of America, she was honored in 2014 as PRSA Hawaiʻi’s Gregg W. Perry Public Relations Professional of the Year in recognition of her distinguished career and contributions to the profession.

The event may be of interest to executives and communicators who have a key role to play in helping their organizations manage an extreme situation, with the most valuable communications effort coming well before catastrophe strikes.


This includes addressing external disasters and internal failures, as well as potential crisis situations that can arise in companies and organizations.


The morning program includes a breakfast buffet of fresh cut fruit, spinach and tomato frittata, bacon, scrambled eggs, coffee and tea. Networking with fellow professionals will precede the breakfast and presentation. Tickets are $35 for PRSA members and $40 for non-members.  The event runs from 8:30 to 10 a.m. Maui Ocean Center’s Seascape Restaurant.

To purchase tickets, visit the following direct LINK.

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