Transit Advertising Pilot Program Launched on Maui Bus

Maui Bus at the Queen Kaʻahumanu Shopping Center. Maui Now photo.

The County of Maui has launched its first transit advertising program aboard the Maui Bus with plans for interior bus ads as part of a pilot program.

Jeff De Innocentis, owner of Stone Jetty Advertising, which manages the program for Maui Bus, said, “We are excited to bring a high quality transit advertising program to Maui for the first time.”

“The County of Maui is trying to be more fiscally responsible thereby looking at other means for revenue generation than just raising taxes,” said Don Medeiros, County of Maui Director of Transportation. “We are excited for this opportunity and look forward to working with Stone Jetty Advertising.”

The Maui Bus transit advertising pilot program will run until May 31, 2017 and participation is limited.