Maui Business

Maui Has 26% of State’s Visitor Accommodation Units

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Maui has the second highest percentage of visitor accommodation units in the state according to a new 2018 Visitor Plant Inventory Report filed by the Hawaiʻi Tourism Authority.

According to the report, Maui has more than a quarter (26.5%) of the state’s visitor accommodation units, second behind Oʻahu, which recorded an inventory of 48.4%. Maui was followed by the island of Hawaiʻi (13.4%) and Kauaʻi (11.2%). Molokaʻi and Lānaʻi combined for the fewest units (0.6%), according to the report.

Maui Highlights:

The overall number of lodging units on Maui totaled 21,367 units, a slight increase over the previous year (+0.6%).

  • Hotel rooms continued to account for the largest share of Maui’s visitor units in 2018, with about 34.5% of the supply. VRUs represented about 27.7% of Maui’s visitor accommodation units in 2018, an increase compared to previous years.
  • The majority of Maui’s visitor units were in the Luxury and Deluxe price classes as the bulk of Maui’s visitor accommodation supply consists of high-end properties in the luxury regions of Wailea and Lahaina Kā‘anapali-Nāpili-Kapalua. Luxury and Deluxe priced visitor units combined represented 81.3% of the supply.
  • The 310-room Mākena Beach & Golf Resort (formerly known as the Maui Prince Hotel) closed in the
    summer of 2016. Demolition of the property began in June 2018, making way for future redevelopment.

Island maps show the location and extent of Individually Advertised Units by zip code, particularly the density of units in resort areas. PC: HTA


There were a total of 80,751 visitor accommodation units throughout the Hawaiian Islands in 2018, up slightly (+0.1%) compared to 2017, according to the report.

The report further notes that most of Hawaiʻi’s visitor accommodation units in 2018 were comprised of hotel rooms (54.3%), followed by vacation rentals (16.2%), timeshare units (14.8%) and condo hotel units (13.1%), with the balance (1.6%) being a combination of other accommodation types, including apartments, bed and breakfasts, and hostels.

HTA’s 2018 Visitor Plant Inventory Report for Hawaiʻi was produced by Kloninger & Sims Consulting LLC. Data was gathered by surveying properties in HTA’s Visitor Plant Inventory database and identified using a variety of sources. The full report is available online.



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