Maui Hotels Still Lead State Despite Daily Rate Decline

In February 2019, Hawaiʻi hotels statewide reported decreases in both average daily rate and occupancy, which resulted in lower revenue per available room compared to February 2018.

Maui County hotels reported a decline in RevPAR to $337 (-4.5%) in February but led the state overall. Both ADR ($420, -2.9%) and occupancy (80.3, -1.3 percentage points) decreased year-over-year.

According to the Hawaiʻi Hotel Performance Report published by the Hawaiʻi Tourism Authority, statewide RevPAR declined to $242 (-4.2%), with ADR of $290 (-1.2%) and occupancy of 83.4 percent (-2.6 percentage points) (Figure 1) in February.

HTA’s Tourism Research Division issued the report’s findings utilizing data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands.

In February, Hawaiʻi hotel room revenues fell by 5.6% to $360.0 million. There were more than 22,000 fewer available room nights (-1.5%) in February and approximately 58,000 fewer occupied room nights (-4.5%) compared to a year ago, according to the HTA. Several hotel properties across the state were closed for renovation or had rooms out of service for renovation during February.

Among Hawaiʻi’s four island counties, only Oʻahu hotels reported ADR growth for February ($237, +1.2%). This increase was counter-balanced by a 1.0 percentage point decrease in occupancy to 86.4 percent, resulting in no RevPAR growth in February ($205) compared to a year ago.

Hotels on the island of Hawaiʻi reported a drop in RevPAR to $233 (-13.5%) in February, with lower ADR ($285, -5.8%) and occupancy (81.8%, -7.3 percentage points) compared to February 2018.

Kauaʻi hotels’ RevPAR fell to $230 (-12.3%) in February, with declines in both ADR to $306 (-1.3%) and occupancy to 75.1 percent (-9.4 percentage points).

All classes of Hawaiʻi hotel properties statewide reported RevPAR declines in February, except Upper Midscale Class properties ($149, +2.5%). Luxury Class properties reported RevPAR of $447 (-6.2%) with ADR of $574 (-2.2%) and occupancy of 77.9 percent (-3.4 percentage points). At the other end of the price scale, Midscale & Economy Class hotels reported RevPAR of $154
 (-10.3%) with ADR of $181 (-6.8%) and occupancy of 85.3 percent (-3.4 percentage points).

All of Hawaiʻi’s resort regions reported RevPAR and occupancy losses in February. Only Waikīkī properties were able to raise ADR for the month ($232, +1.0%) compared to a year ago.
Tables of hotel performance statistics, including data presented in the report are available for viewing online.