HTA: Maui County hotel rooms cost an average of $573 in July; up 32% from 2019, down 12% from 2023

Maui County hotels continue to be affected by last year’s wildfires, according to the Hawai‘i Tourism Authority’s July 2024 Hawai‘i Hotel Performance Report.

The report notes that Maui County hotels achieved a revenue per available room (RevPAR) of $346, due to an average daily rate (ADR) that was the highest in the state at $573, and an occupancy that was the lowest in the state at 60.5%. Average hotel rates, occupancy and RevPAR all were lower than July 2023, before the fires.

When compared to 2019, the average hotel room rate increased 32.4% but decreased from July 2023 by -12.4%. Average room rate is quantified in the report as “ADR.” Occupancy decreased -22.3 percentage points from 2019 and was -6.3 percentage points lower than 2023. The combination of this occupancy and ADR led to a July 2024 RevPAR that was -3.3% versus 2019 and -20.6% from 2023.

The Lahaina/Kā‘anapali/Kapalua region had RevPAR of $270 (-34.0% vs. 2023, -10.3% vs. 2019), ADR at $466 (-19.8% vs. 2023, +27.4% vs. 2019) and occupancy of 57.9% (-12.4 percentage points vs. 2023, -24.4 percentage points vs. 2019).   

Maui’s luxury resort region of Wailea had RevPAR of $560 (-2.8% vs. 2023, -12.4% vs. 2019), with ADR at $812 (-9.3% vs. 2023, +16.4% vs. 2019) and occupancy of 69.0% (+4.6 percentage points vs. 2023, -22.7 percentage points vs. 2019).

The Hawai‘i Hotel Performance Report comes from data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands. For July 2024, the survey included 171 properties representing 48,181 rooms, or 86.2% of all lodging properties with 20 rooms or more in the Hawaiian Islands, including those offering full service, limited service, and condominium hotels. Vacation rental and timeshare properties were not included in this survey.

Statewide, Hawai‘i hotels reported slightly higher occupancy but lower average daily rate (ADR) and revenue per available room (RevPAR) in July 2024 compared to July 2023. When compared to pre-pandemic July 2019, statewide ADR and RevPAR were higher in July 2024 but occupancy was lower.

Kaua‘i hotels led the counties in July 2024 RevPAR at $358 with ADR at $453 and occupancy of 79.0%. Hotels on the island of Hawai‘i reported RevPAR at $295, with ADR at $436, and occupancy of 67.6%. O‘ahu hotels reported RevPAR of $274 in July, ADR at $310 and occupancy of 88.3%.

Statewide RevPAR in July 2024 was $301, with ADR at $385 and occupancy of 78.4%. Compared with July 2019, RevPAR was 16.3% higher, driven by higher ADR (+26.5%) which offset lower occupancy (-6.9 percentage points).

View the full report at hawaiitourismauthority.org.