LA Rams and Hawaiʻi Tourism Authority team up to promote Hawaiian Islands with Mauicamp

The Los Angeles Rams are bringing a Minicamp to Maui from June 16-19, and will host on-field team activities on June 17 and 18, featuring players in workout gear at War Memorial Stadium in Wailuku. The “Mauicamp Powered by the Hawaiʻi Tourism Authority” is being offered under a partnership to promote tourism to Maui and Hawaiʻi.

It was reportedly announced today by Hawaiʻi Gov. Josh Green, M.D. and Los Angeles Rams President Kevin Demoff at a press conference at the Los Angeles Rams practice facility in Woodland Hills, California.

“We are thrilled to return to Hawaiʻi and for the first time in the NFL bring Minicamp to Maui,” said Los Angeles Rams President Kevin Demoff in a Rams announcement. “Los Angeles and Hawaiʻi share a special relationship and we are grateful to HTA for teaming with us for this historic partnership. Not only will this trip be a great opportunity for our players, coaches and their families to spend time together in a special setting, but also for our organization to celebrate and pour into youth football programs and players who call Maui home.”

According to a news release, the June 17 on-field football session will be invite-only through HTA. The session on June 18 will be open and free to the public, however tickets are limited, and a valid ticket is required for entry.

• Maui County residents will have access to an exclusive presale beginning on May 9 at 10 a.m. HST and may register their interest to attend the Wednesday session HERE and be notified once the presale has begun.
• All other fans may register their interest to attend the Wednesday session HERE and be notified if any tickets become available to the general public. Should any tickets remain, they will be available to the general public beginning on May 22 at 7 a.m. HST.

“This new partnership we are kicking off honors long-standing fandom for the LA Rams by many Hawaiʻi residents and is sure to build even more fan loyalty in the islands,” said Green in the release. “We are super-excited to welcome, along with the Hawaiʻi Tourism Authority, the Rams Minicamp to Maui. Back in 2019, the Rams played in front of the largest crowd in Aloha Stadium history and engaged with our local communities, and we remain connected to this day.”

“We’re excited to welcome the Los Angeles Rams to Maui for their first-ever Minicamp,” said Maui County Mayor Richard Bissen. “This is more than just a touchdown for our island—it’s a celebration of the special connection between Los Angeles and Hawaiʻi. Mahalo to the Hawaiʻi Tourism Authority for helping make this partnership possible.

“On behalf of the Hawai’i State Senate and Maui County delegation, we mahalo the Los Angeles Rams for their partnership, especially for their support in Maui’s recovery after the wildfires that devastated our community. We look forward to welcoming them with ‘Rams aloha’ next month,” said Hawaiʻi State Senator and Chair of the Senate Committee on Economic Development and Tourism Lynn DeCoite

Following the devastating Maui wildfires in August 2023, the Rams leaned in and dedicated a preseason game to help people affected by the fires. Money raised through both the sale and auction of custom-made “Mālama Maui” shirts as well as the in-game 50/50 Raffle supported American Red Cross relief efforts for those in need.

The Rams raised approximately $150,000 from sales of the shirts and the 50/50 Raffle set a preseason record raising $162,100 with $81,050 also going to relief efforts. Rams players, coaches and personnel wore the shirt to raise awareness and show their solidarity for Maui. The Rams also auctioned off two packages at their 2023 Kickoff for Charity luncheon that generated $35,200 to be donated to Maui United Way to further aid those affected.

In addition, all 12 Los Angeles professional sports organizations teamed up to donate $450,000 to American Red Cross Hawaiʻi fire relief and recovery efforts. The Rams commitment was inclusive of the funds raised through the 50/50 Raffle and the sales and auctions of the “Mālama Maui” shirts.

In addition to on-field activities, the Rams will host a variety of events to uplift the community of Maui and create opportunities for select fans and partners to travel to Hawaiʻi as part of this special trip.

• On Tuesday, Rams players and staff will host a girls flag football and boys football clinic for 400 local student-athletes at War Memorial Stadium following the team activities. Rams players and staff also will join Habitat for Humanity to assist in the rebuilding of four homes in Lahaina.
• On Wednesday, the Rams will host a PLAY 60 Field Day for local children ages 5-12 who participate in the County of Maui’s Play and Learn Sessions (PALS) Summer program on the field at War Memorial Stadium.

HTA will work with the Rams to activate year-round across Los Angeles, including HTA serving as the presenting sponsor of a Rams 2025 home game at SoFi Stadium. HTA also will be the presenting sponsor of the Rams’ offseason content on therams.com and social channels, including in-depth coverage of the team’s visit to Maui.

The Rams and HTA are launching a sweepstakes to send one winner from the United States to Maui as part of the team’s trip and fans may register to enter the sweepstakes here. The Rams and HTA also will launch a separate sweepstakes to send one winner from Japan to Maui with that sweepstakes expected to launch in the coming days.

The Los Angeles Rams were the first NFL team awarded marketing rights to Japan in 2024 as part of the NFL’s Global Markets Program. Additionally, Hawai’i and Japan have a long history, and every year, Hawai’i welcomes many travelers from Japan who seek the natural beauty and cultural richness of the islands.

The Rams also announced that the Fairmont Kea Lani will be the Official Hotel Partner of Mauicamp and will house the team during their time in Maui. Fairmont Kea Lani, Hawaiʻi’s only all-suite and villa luxury resort, spans 22 oceanfront acres along the golden sands of Wailea’s Polo Beach. Rooted in cultural connection and genuine aloha, the resort is proud to serve as the official hotel partner of the Los Angeles Rams on Maui.

“We are proud to welcome the Los Angeles Rams to Fairmont Kea Lani as their official home on Maui,” said Michael Pye, Regional Vice President, Fairmont Hawaiʻi and General Manager at the Fairmont Kea Lani. This partnership marks the beginning of something truly special, and it is a privilege to share the culture, beauty, and spirit of our island with the team. We are thrilled to be part of this incredible journey and to serve as the Rams’ home on Maui during this inaugural Minicamp visit and beyond.”

Fans looking for more information about Mauicamp Powered by HTA may visit therams.com/fans/maui-camp, which includes a special link for Rams fans to receive 25% off all rooms at the Marriott Wailea Beach Resort.