Visitor spending and arrivals increased to Maui in July 2026

Two years and 11 months after the wildfires of Aug. 8, 2023, there were 247,857 visitors to Maui in July 2026, compared to 234,805 visitors (+5.6%) in July 2025. Visitor spending rose to $539.9 million in July 2026 from $510.9 million (+5.7%) in July 2025. The average daily census on Maui was 51,223 visitors in July 2026 compared to 57,288 visitors (-10.6%) in July 2025.

The preliminary data was compiled by the Department of Business Economic Development and Tourism.

“The July 2026 visitor counts represent an 83.4% recovery when compared to pre-wildfire July 2023 with 297,082 visitors,” said DBEDT Director James Kunane Tokioka. “For the first seven months of 2026, there were 1,618,051 visitors on Maui, a 7.7% growth compared to year-to-date 2025, but 9.8% lower than the same period before the wildfires.”

For the first seven months of 2026, total visitor spending on Maui was $3.88 billion, compared to $3.49 billion (+11.3%) in the first seven months of 2025.

Statewide, total spending by visitors in July 2026 was $1.99 billion (measured in nominal dollars), a 1.7% increase from July 2025, according to DBEDT preliminary statistics. There were 883,248 total visitors in July 2026, up 1.1% from July 2025 (873,430 visitors). Visitors who came in July 2026 spent more on an average daily basis ($296 per person, +17.1%) than a year ago. 

There were more total visitors in July 2026, however their average length of stay was shorter at 7.59 days, compared to 8.83 days (-14.1%) in July 2025. The statewide average daily census in July 2026 was 216,319 visitors compared to 248,918 visitors (-13.1%) in July 2025.

“Hawai‘i’s tourism in July 2026 recorded increases in total visitor spending and total visitor arrivals compared to the same month last year. Growth in visitor arrivals from US West, US East, Japan and Canada offset fewer visitors from other international markets,” said Tokioka.

Note: Earlier this month, Tropical Storm Lala reached hurricane strength and caused significant damage in parts of Hawai‘i Island and affected other islands. Because the storm occurred in August, information on its effects on visitor spending and arrivals will be available after the August data is published in September.