Maui Ocean Center Appoints Toni Rojas as Director of Marketing

Toni Rojas. Credit: Photo Aubrey Hord

Maui Ocean Center has appointed Toni Rojas as its new Director of Marketing.

“We are pleased to welcome Toni to the team,” said Tapani Vuori, Maui Ocean Center General Manager, “She is joining us at an exciting time as we continue to grow Maui Ocean Center as a world-class Aquarium while building deeper community relationships. Her outstanding leadership and passion will further drive our mission of fostering understanding, wonder and respect for Hawai‘i’s marine life.”

Rojas joins the Aquarium has a background in both business development to marketing communication.

She previously served as the Marketing Director and Vice President of Business & Community Development at the Queen Kaʻahumanu Center.  Her iconic “Let It Snow!” holiday program earned the prestigious International Council of Shopping Centers Gold Maxi Award for Cause Marketing in 2017.

Prior to joining Queen Ka‘ahumanu Center, she was a 30 year veteran of the hospitality industry, including key positions in Hawai‘i’s resorts, destination management, and the visitors bureau. She also developed her own marketing and event production company and co-created a number of Maui signature events including AgFest, Maui Brewers Festival, and Kā‘anapali Fresh.

Pacific Business News named Rojas as a 2018 Women Who Mean Business Honoree in recognition of her contributions to her company and community.

Rojas is also an active volunteer, serving on the board of directors of the Boys & Girls Clubs of Maui and Maui Chamber of Commerce. She is founder and chairperson of the Special Olympics Maui Swim & Fin annual fundraiser and received recognition of 2014 Family of the Year and 2016 Volunteer of the Year.

She lives in Makawao with her husband, youngest daughter, and dog. She and her husband have three daughters and three grandsons.