HTA report: Maui hotels maintain highest RevPAR in state despite low occupancy in June

While Maui County hotel performance remains affected by the aftermath of the August wildfires, the county still led the state in revenue per available room in June due to comparatively higher average daily rate, reports the Hawaiʻi Tourism Authority.

In June 2024, Maui County hotels achieved:

• A revenue per available room (RevPAR) of $324 (-22.1% vs. 2023, +2.0% vs. 2019);
• An average daily rate (ADR) of $563 (-9.7% vs. 2023, +42.9% vs. 2019);
• And an occupancy of 57.5% (-9.2 percentage points vs. 2023, -23.1 percentage points vs. 2019).

Compared to neighbor islands in June, Maui County hotels ranked:

• 1st in RevPAR
• 1st in ADR
• 4th (last) in Occupancy

Through the first half of the year, Maui County hotels ranked third among competitive sun and sea destinations in revenue per available room and average daily rate with only French Polynesia (incl. Tahiti) and the Maldives ahead.

The Hawai‘i Hotel Performance Report comes from data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands. For June 2024, the survey included 172 properties representing 48,420 rooms, or 86.8% of all lodging properties with 20 rooms or more in the Hawaiian Islands, including those offering full service, limited service, and condominium hotels. Vacation rental and timeshare properties were not included in this survey.

The Lahaina/Kā‘anapali/Kapalua region had a RevPAR of $257, down 34.2% from 2023 and down 4.8% from 2019. The ADR for hotels in West Maui was $459, a drop of 18.5% from 2023, but up 38.2% from 2019. West Maui hotel occupancy was 55.9%, down 13.3 percentage points from 2023 and also down 25.3 percentage points from 2019.

Maui’s luxury resort region of Wailea had a RevPAR of $499, down about 11% from both 2023 and 2019 revenue. Its ADR was at $811, 3.7% lower than 2023, but 31.4% higher than 2019. The area’s hotel occupancy was 61.6%, down 3.7 percentage points compared to 2023 and 29.4 percentage points lower than 2019.

View the full report at hawaiitourismauthority.org.

Statewide hotel performance

Hawai‘i hotels statewide reported slightly lower occupancy, average daily rate (ADR) and revenue per available room (RevPAR) in June 2024 compared to June 2023. When compared to pre-pandemic June 2019, statewide ADR and RevPAR were higher in June 2024 but occupancy was lower.

Statewide RevPAR in June 2024 was $281 (-5.1%), with ADR at $373 (-3.7%) and occupancy of 75.5% (-1.2 percentage points) compared to June 2023. Compared with June 2019, RevPAR was 19.5% higher, driven by higher ADR (+32.8%) which offset lower occupancy (-8.4 percentage points).

Statewide Hawai‘i hotel room revenues totaled $470.8 million (-5.1% vs. 2023, +23.2% vs. 2019) in June 2024. Room demand was 1.26 million room nights (-1.5% vs. 2023, -7.2% vs. 2019) and room supply was 1.67 million room nights (+0.1% vs. 2023, +3.1% vs. 2019).

Luxury Class properties earned RevPAR of $508 (-2.0% vs. 2023, +14.7% vs. 2019), with ADR at $837 (-1.2% vs. 2023, +51.1% vs. 2019) and occupancy of 60.7% (-0.5 percentage points vs. 2023, -19.3 percentage points vs. 2019). Midscale & Economy Class properties earned RevPAR of $185 (+2.1% vs. 2023, +33.7% vs. 2019) with ADR at $240 (+2.5% vs. 2023, +41.9% vs. 2019) and occupancy of 77.2% (-0.3 percentage points vs. 2023, -4.7 percentage points vs. 2019). 

First Half 2024

In the first half of 2024, Hawai‘i’s hotels earned $276 in RevPAR (-2.3% vs. 2023, +22.7% vs. 2019), with ADR at $370 (-2.5% vs. 2023, +32.0% vs. 2019) and occupancy of 74.7% (+0.1 percentage points vs. 2023, -5.7 percentage points vs. 2019).

Total statewide hotel revenues for the first half of 2024 were $2.8 billion (-2.3% vs. 2023, +26.2% vs. 2019). Room supply was 10 million room nights (0.0% vs. 2023, +2.9% vs. 2019), and room demand was 7.5 million room nights (+0.2% vs. 2023, -4.4% vs. 2019).

The Hawaiian Islands also led the US hotel market in RevPAR and ADR. The Islands ranked fourth in occupancy, behind New York, Las Vegas and Miami markets, according to the report.