Alaska Airlines Invites School Children to “Paint the Plane”

Alaska Airlines Boeing 737-800 over Molokai cliffs. Photo courtesy of Alaska Airlines.

By Sonia Isotov

Alaska Airlines is inviting school-aged children in Hawai‘i to create artwork honoring the unique culture of the Aloha State to appear on a Boeing 737-800 in a “Paint the Plane” contest.

In partnership with the Hawai‘i State Department of Education (DOE) and the Hawai‘i Association of Independent Schools (HAIS), contest forms will be distributed to more than 400 schools and 218,000 students throughout the islands.

Students in kindergarten through 12th grade from public, private and home schools across the state have until Nov. 30 to submit designs that best capture the “Spirit of the Islands.”

A final selection panel comprised of 10 judges representing Hawai‘i’s government, community, arts, education and tourism leaders will select three top designs.

Residents of the state of Hawai‘i will then vote on the top three designs and provide Alaska Airlines with their recommendation in an online public vote slated for December 2012. The plane is scheduled to be revealed at a public event in Hawai‘i during the spring of 2013.

“What better way to celebrate five years of flying to the Aloha State than to share Hawai‘i’s culture and spirit in a flying mural inspired by our future—our keiki, or children,” said Joe Sprague, vice president of marketing for Alaska Airlines in a written statement.

“Whether you doodle, draw stick figures or use a computer for graphic design, we urge all school-aged children in Hawai‘i to enter for a chance to share your creativity across our extensive network in the United States, Mexico and Canada.”

The student with the winning submission will get his or her design painted on an Alaska Airlines aircraft, a trip for four to any Alaska Airlines destination and a $5,000 scholarship. Second- and third-place winners will receive a trip for four to any Alaska Airlines destination, and 12 honorable mentions will be awarded a $1,000 scholarship, except for the grade of the grand prize winner.

“Spirit of the Islands” contest schedule:

• Sept. 24 – Contest begins for Hawai‘i students
• Nov. 30 – Entry forms must be postmarked and mailed to a designated Alaska Airlines PO box in Honolulu
• Dec. 11-18 – Hawai‘i residents vote online for their favorite design
• January 2013 – Results of online voting revealed and winner announced
• Spring 2013 – Painted plane is unveiled

Complete contest details are available at www.alaskaair.com/hawaii, including contest rules, instructions and entry forms required to participate.