#aloha trademark

The Native Hawaiian Intellectual Property Working Group comprised of experts in native Hawaiian law, indigenous intellectual property, and cultural practitioners held its first meeting at the Hawaiʻi State Capitol on Monday.

Protesters rallied today against Aloha Poke Company after the company sent cease-and-desist orders to other restaurants with the words “Aloha” and “Poke” in their names. 

Native Hawaiians from across the nation will participate in a series of protests over the next week against what organizers are calling “aggressive efforts” by Aloha Poke Company “to assert ownership over the Native Hawaiian word ‘aloha.'”