#maui marketing recovery plan
Hawaiʻi Tourism Authority heard this message at Maui public meeting: Prioritize locals over visitors
The draft plan called “Tourism Support for Maui’s Recovery” was developed for the purpose of how best to respond to the Tourism Emergency Declaration issued on Aug. 19 by Hawaiʻi Gov. Josh Green due to the Aug. 8 fires.
HTA lays groundwork for Tourism Recovery Plan in the wake of the Maui wildfires
“As we continue to assess the needs of Maui’s people and how they envision rebuilding for the future, a Tourism Recovery Plan is critical to supporting Maui’s revival and the state’s immediate, mid-term, and long-term recovery efforts,” said Mahina Paishon-Duarte, Chair of the Disaster Response Permitted Interaction Group and HTA Board Vice Chair.
Hawaiʻi Tourism Authority board approves $2.6M for Maui Marketing Recovery Plan
The Hawai‘i Tourism Authority Board of Directors took decisive action at its monthly board meeting Thursday to approve $2.6 million in funding to launch the Maui Marketing Recovery Plan. The plan is centered around a new Mālama Maui campaign and prioritizes rebuilding travel demand from the United States market to Maui in the wake of the devastating Lahaina wildfires.
