#visitor satisfaction survey

Survey: Visitors’ experience on Maui has improved since Aug. 8 wildfires

The latest Visitor Satisfaction and Activity Survey results show that visitors’ experience on Maui among US West and US East travelers have improved since the Aug. 8 wildfires, according to the Hawaiʻi Tourism Authority. The percentage of visitors to Maui that rated their trip “excellent” was 89.8% from the US East, 86.3% from Europe, 86.2% from the US West, and 85.9% from Canada. Additionally, the percentage of visitors from these markets “very likely” to return to Maui in the next five years remained high: US West (71.5%), Canada (63.0%), and US East (59.0%).

Survey: Visitor satisfaction in Hawaiʻi continues upward trend, rivals pre-pandemic levels

Overall satisfaction among visitors from Hawai‘i’s primary North American markets has continued its upward trend since the beginning of the year to rival pre-pandemic levels, state officials said.