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Maui Visitor Spending Continues to Grow

November 30, 2017, 11:40 AM HST · Updated November 30, 11:41 AM
Nikki Schenfeld · 3 Comments
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Kahului airport. PC: Nikki Schenfeld

Visitor spending on Maui grew (+7.6% to $368.3 million) in October 2017, boosted by increased daily spending (+5.6% to $219 per person) and growth in visitor days (+1.9%), according to preliminary data released today by the Hawaiʻi Tourism Authority.

Visitor arrivals to Maui grew (+3% to 212,649) with increases from Japan (+36.7%), Canada (+16.6%), the US East (+7.8%) and the US West (+1.8%).

Through the first ten months of 2017, Maui visitor spending (+4.2% to $3.91 billion) and arrivals (+3.2% to 2,268,420) were higher compared to 2016.

Statewide, visitors to the Hawaiian Islands spent a total of $1.3 billion in October 2017, an increase of 4.4% compared to a year ago. According to the report, all four larger Hawaiian Islands saw growth in visitor spending and arrivals in October compared to last year.

Total visitor arrivals rose 2.8% to 736,974 visitors in October, marked by growth in arrivals from air service (+3.6% to 718,258) offsetting a decline in cruise ship arrivals (-21.3% to 18,716).

The US East market reported the largest gain in visitor spending (+13% to $290.7 million) in October year-over-year, boosted by growth in visitor arrivals (+7.9% 137,695) and higher daily spending (+6.2% to $217 per person).

Spending by US West visitors rose (+3.7% to $466.1 million) in October. Visitor arrivals were up (+3.3% to 295,273) and daily spending (+1.2% to $174 per person) also increased from last year.

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The Japan market continued to realize growth in visitor spending (+1.4% to $190.9 million) in October. Increases in visitor arrivals (+3.6% to 137,333) and the average length of stay (+2.4% to 5.75 days) offset lower daily spending (-4.4% to $242 per person) compared to October 2016.

The Canada market saw decreased visitor spending (-1.4% to $57 million) in October. Visitor arrivals increased (+8.4% to 29,496) but daily spending declined (-8.5% to $160 per person) compared to October 2016.

Year-to-Date 2017

Through the first ten months of 2017 visitor spending exceeded results from the same period last year (+6.8% to $13.86 billion), bolstered by growth in visitor arrivals (+4.7% to 7,754,242) and daily spending (+2.2% to $200 per person).

Visitor spending increased from US West (+9.9% to $5.07 billion), US East (+10.6% to $3.56 billion), Japan (+9.9% to $1.87 billion) and Canada (+9% to $805.7 million) but declined from All Other International markets (-5.7% to $2.53 billion) compared to the first ten months of 2016.

Year-to-date, visitor arrivals increased from US West (+4.3%), US East (+5.9%), Japan (+6.4%) and Canada (+9.5%), but showed no growth from All Other International markets (-0.2%).

Other Island Highlights:

• O‘ahu: Visitor spending rose slightly in October (+0.8% to $596.8 million) compared to last year. Visitor days increased 3.4%, but daily spending was lower (-2.5% to $205 per person). Visitor arrivals were up (+2.9% to 448,041), with more visitors from US East (+8.9%), Canada (+8.3%), U.S. West (+4.6%) and Japan (+1.2%). Year-to date through October, increases were realized in visitor spending (+5.4% to $6.33 billion) and arrivals (+4.1% to 4,712,345) compared to 2016.

• Island of Hawai‘i: Visitor spending grew considerably in October (+15.4% to $180.5 million) versus a year ago. Increases in visitor arrivals (+12.3% to 136,144) and visitor days (+11.2%) were supported by additional air service from the US mainland and Japan. Daily spending was also higher (+3.8% to $188 per person). Arrivals increased from Japan (+42.5%), Canada (+21%) and US East (+9.5%), which offset fewer visitors from US West (-2.1%). Through the first 10 months of 2017, double-digit growth was realized for both visitor spending (+16.3% to $1.96 billion) and arrivals (+13.4% to 1,453,009) compared to 2016.

• Kaua‘i: Visitor spending rose in October (+4.4% to $141 million) year-over-year, bolstered by growth in visitor days (+6.2%), which offset lower daily spending (-1.7% to $194 per person). Visitor arrivals grew (+6.9% to 100,476) with more visitors from Japan (+49.5%), US East (+7.6%), Canada (+7.1%) and US West (+5.3%) compared to October 2016. Through the first ten months of 2017, visitor spending (+9.5% to $1.54 billion) and arrivals (+7.3% to 1,064,228) increased compared to 2016.

Nikki Schenfeld
Nikki joined the Maui Now team in 2016 as a writer/reporter. Originally from Chicago, she has had internships with CBS2 Chicago and Comcast SportsNet Chicago where she had the opportunity to interview some of Chicago's best athletes. She graduated from Columbia College Chicago in 2010 with a Bachelor's degree in Broadcast Journalism. She moved to Maui in 2013.

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