2010 Annual Visitor Research Report Now Available

By Sonia Isotov

The Hawaii Tourism Authority’s Tourism Research Division recently released its annual statistical publication entitled the 2010 Annual Visitor Research Report.

The publication presents the final detailed statistics on the Hawaii visitor industry’s performance in 2010, as well as a comprehensive comparison with 2009 visitor data.

Broken into four sections, the 172-page publication includes: visitor highlights, infrastructure research, marketing research and product research. Included are visitor characteristics and expenditures categorized by major market areas, detailed spending categories broken down by major market areas and island, a profile of Hawaii’s cruise visitors and spending characteristics, visitor room inventory, hotel occupancy and room rates, and air seat capacity.

To view the full report, please click here.