Maui Business

Tourism Authority Funds Three Projects on Maui

April 23, 2012, 12:55 PM HST
* Updated April 23, 3:58 PM
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By Sonia Isotov

The Hawai‘i Tourism Authority (HTA), the state’s tourism agency, last week announced the selection of 20 community-based projects to receive funding in 2012, three on Maui.

Through its Natural Resources Program, the HTA selected 13 community-based projects and through its Kukula Ola – Living Hawaiian Culture Program, the HTA selected 7 community-based projects to receive funding in 2012.

Three projects on Maui received funding through the Natural Resources Program:


Project Title

Project Goal

Hoaaloha ‘Āina Fiscal Sponsor: Tri-Isle Resource Conservation and Development Council, Inc. Kama‘ole Beach Park III Dune Walkovers Create two dune walkovers plus handrails in South Maui at Kama‘ole Beach Park to help prevent damage to the fragile dune structure and plants.
The Coral Reef Alliance Expanding Coral Reef Conservation Impacts in Hawai‘i through the Coral Reef Sustainable Destination Approach Improve the environmental performance and stewardship of marine tourism operators and hotels on Hawai‘i Island and Maui.
The Friends of DT Fleming Arboretum at Pu‘u Māhoe, Inc. Pahana Ho‘ola-Seeds of Hope 2012 Provide educational programs to Hawaii’s residents and visitors to learn, value and actively participate in perpetuation of Hawaii’s natural resources, history, culture and resource site, Pu‘u Māhoe, with an increasing number of community participants, volunteers and partnerships.

The HTA, in partnership with the Natural Resources Advisory Group (NRAG) and the Council for Native Hawaiian Advancement (CNHA), will also provide the selected organizations and projects with technical assistance throughout the year, which will include education on building partnerships, growing funding sources, proposal writing and marketing strategies.


“Hawaii’s natural resources and environment are one of our greatest assets and part of what makes the Hawaiian Islands so special,” said Mike McCartney, president and chief executive officer of the HTA, in a written statement.


“It is important for Hawai‘i to help support and perpetuate Hawaiian culture and the HTA is proud to be a part of this initiative through the Kūkulu Ola – Living Hawaiian Culture Program,” said Mike McCartney, president and chief executive order of the HTA, in a written statement.

Projects selected must address the goal and objectives identified in the Hawai‘i Tourism Strategic Plan: 2005-2015 (TSP) for the “Natural Resources” initiative.

For more information on each of the programs that received funding through HTA’s Natural Resources Program or Kukula Ola – Living Hawaiian Culture program, got to

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