Big Mac Promotion Nets $17,500 for UH Athletics

Miles Ichinose, president of Golden Arches Merchants Association, John McNamara, University of Hawaii associate athletics director, Veronica Kaneko, president and managing director of McDonald's Restaurants of Hawaii, and Norm Chow, University of Hawaii head football coach. Photo courtesy of McDonald's Restaurants of Hawaii.

By Rodney S. Yap

McDonald’s Restaurants of Hawaii presented a check  for $17,500 to University of Hawaii head football coach Norm Chow last week.  The money was raised from the Super Sack Big Mac promotion, which ran during the 2011 football season.

“McDonald’s Restaurants of Hawaii has been a longtime supporter of our athletics programs, and we would like to thank them for this generous donation,” said Jim Donovan, UH athletics director. “The funds raised through this partnership will benefit our student-athletes both on and off the field.”

Chow accepted the check on behalf of the University of Hawaii.

During the promotion, McDonald’s Restaurants of Hawaii donated $500 for each defensive sack. The Warriors finished the season with 35 sacks, which generated $17,500 for the athletics department. Fans also benefited from the promotion with Super Sack Big Mac Mondays, which added a free second Big Mac to every Big Mac Extra Value Meal purchased each Monday following a UH game.

McDonald’s Restaurants of Hawaii plans to continue their partner with UH Athletics for the 2012 football season.