Maui News

reBRANDING Wailuku Town

September 5, 2012, 12:34 PM HST
* Updated September 6, 6:32 AM
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Gov. Neil Abercrombie views suggested concepts for Wailuku town’s re-design during a reWAILUKU workshop in February. File photo by Wendy Osher.

[flashvideo file= /] By Wendy Osher

After a series of workshops focused on infrastructure and planning, the reWAILUKU initiative continues to evolve, this time with the “reBRANDING” of Wailuku Town.

The re-branding effort includes a new series of workshops in which participants will help to define the town’s brand.

Sae Design, a local graphic-design company in Wailuku is tasked with leading the 16-week re-branding process through research, community participation, and brand development.

The process includes a week of branding exercises, running from September 18 to September 21, on the corner of Main St. and Market St. at 1980 Main Street.  The public is invited to attend any or all of the following workshops:

  • Tuesday, Sept. 18: 12-2 p.m. and 5:15-6:30 p.m.
  • Wednesday, Sept. 19: 12-2 p.m.
  • Thursday, Sept. 20: 12-2 p.m. and 5:15-6:30 p.m.
  • Friday, Sept. 21: 12-2 p.m.

An advisory Committee will then be formed with the guidance of the Wailuku Community Association to develop Wailuku’s core values, beliefs, visuals and brand goals based on workshop findings.


Once this process is completed, a completed brand book will be presented to the MRA for approval in late October.

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