Maui Business

New Bra Biz Caters to Larger Mauian Ladies

December 24, 2012, 1:41 PM HST
* Updated December 25, 10:03 AM
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By Maui Now Staff

bras-lingerie-maui-perfection-bra-fitting

Courtesy photo.

A new bra-fitting business, Perfection Bra Fitting, has opened in Wailuku and promises to specialize in “hard-to-fit” sizes.

The store’s concept, which opened in September, is based on the assertion that 70% of women are wearing the wrong size bra, according to owner Terri Erwin.

“Oprah popularized the personalized fitting with a feature on her show a few years back.  And, Lifetime just announced a new reality show in January (Double Divas) following two professional bra-fitters based in Georgia, even.”

Perfection will apparently feature the gamut of bra sizes, A through K (K is 11 cup sizes up from DD, says Erwin), as well as DD+ swim tops.

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Erwin says she is “grateful” that word is getting around, especially to women who can’t find bras that fit from department stores on Maui.

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It’s located at 55 N. Church Street, Wailuku, Cottage A, behind the McDonald’s.

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