Ben Franklin Crafts, Ace Hardware Renamed “HouseMart”

July 5, 2013, 8:55 AM HST · Updated July 5, 11:17 AM

Ben Franklin Crafts at the Queen Kaʻahumanu Center. Photo by Wendy Osher.

Ben Franklin Crafts at the Queen Kaʻahumanu Center. Photo by Wendy Osher.

By Wendy Osher

The parent company of Ben Franklin Crafts and Ace Hardware Hawaiʻi is re-branding its name to HouseMart.

Maui Varieties Limited announced the name change this week saying the new logo will be placed above current franchise signage.

On Maui, stores include Ace Hardware locations in Lahaina, Kīhei, and Pukalani; and the Ben Franklin Crafts store at the Queen Kaʻahumanu Shopping Center in Kahului.


Company officials say a “brand opening” celebration will take place on Saturday, July 20, and will feature sales, goodies and giveaways.

The family business originated from the small K. Kamitaki Store in Kahului, which specialized in dry goods, fabrics and aloha shirts, a press release said.

The business expanded in 1951 by acquiring its first Ben Franklin variety store, and added another dimension by bringing in ACE franchise stores, the announcement said.

According to information released by the company, current third-generation owners Wayne Kamitaki, Guy Kamitaki, Paul Mizoguchi and Lynn Ushijima now operate six Ben Franklin Crafts stores and 25 Ace Hardware stores spanning over four states.

Company officials say they will continue providing “family-style service” under the new brand banner.



Share this Article

Sign up to receive important news alerts like tsunami warnings,
floods, traffic accidents, road closures and more.
Phone # (xxx-xxx-xxxx):

    View Categories
    Promote Your Maui Business for Free Add Your Listing

    Weekly Newsletter

    This comments section is a public community forum for the purpose of free expression. Although Maui Now encourages respectful communication only, some content may be considered offensive. Please view at your own discretion.

    I Understand, Show Comments