Destination Residences Hawaiʻi.

By Maui Now Staff

After 39 years, Destination Resorts Hawaiʻi, one of the largest luxury private home vacation rental management companies on Maui is changing its name to “Destination Residences Hawaiʻi” effective this week.

The Wailea-based company employs more than 100 residents and manages over 270 private homes for vacation rental in several resort properties including Wailea Beach Villas, Polo Beach Club, Mākena Surf, and more.

Company executives say the new brand is supported with a new logo, website and brand pillars focused on “authentically immersed experiences, service with a story, unscripted discoveries and individually empowered guests and team.”

Vice president and managing director of Destination Residences Hawaiʻi, Ben Beaudoin said, “The new name genuinely captures our DNA and the spirit of our brand.  We provide a true escape to our guests. When they come to us, they come to a home that offers them privacy, space to live and breathe, and experience Hawaiʻi’s culture and nature that way it’s supposed to be.”

Beaudoin says that by replacing the word resort with residences and adding the ʻokina in the word Hawaiʻi in its moniker, the new name enhances the connection to Hawaiʻi’s culture and aptly describes its accommodations as vacation homes.

According to company executives, all of Destination Residences Hawaiʻi’s vacation rentals offer the comforts and conveniences of a home with the full service amenities of a resort like housekeeping, concierge, front desk check-in and a manager on duty 24 hours.

Destination Residences Hawaiʻi manages a variety of studio, one-, two-, three-, and five-bedroom suites in golf-front and ocean-front locations, featuring swimming pools, jet spas, and tropical gardens in proximity to championship golf courses and tennis courts, beaches, shopping and dining. Each residence features spacious living and dining space, fully equipped kitchen, en-suite washer and dryer, and a private lānai.

“We’ve always been guided by the host Hawaiian culture and we want to put more emphasis in sharing that part of us,” said Beaudoin in a company press release announcement.  “Our people connect with our guests, in a genuine, relaxed way – sharing their own personal knowledge, stories and history of their island home in ways that may not be easily discovered. And that’s what happens naturally when you are with family and friends in a home you are comfortable in.”

The new name is also being implemented in conjunction with the re-branding of Destination Residences Hawaiʻi’s parent company Destination Hotels that manages more than 40 properties in the US.

Destination Residences Hawaiʻi executives also note that company has grown its revenues by 50% since 2010.