Maui Business

The Shops at Wailea Appoints New Marketing Director

March 8, 2016, 3:18 PM HST
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Hue Oldham

Hue Oldham courtesy photo.

The Shops at Wailea has appointed Hue Oldham as its director of marketing.

She brings a wealth of experience and knowledge to her new position; she has worked in the luxury hospitality world in a multitude of capacities prior to joining The Shops.

She managed the marketing and public relations efforts of The Royal Hawaiian Hotel, and The Kahala Hotel and Resort in Honolulu.

Most recently, she opened the very first Bloomingdales in Hawai‘i, located at Ala Moana Center in Honolulu.

Prior to her work on Oahu, Oldham enjoyed a 12-year tenure in operations, and public relations and marketing management positions at The St. Regis Princeville Resort on Kaua‘i. Her wealth of experience and impressive career in luxury operations makes her a tremendous asset in representing luxury brands.


As director of marketing, she develops and implements new marketing strategies to strengthen relationships with The Shops’ resort partners and community organizations. Communication, product marketing and the development of new promotions and special events will also fall within Oldham’s realm of responsibilities.


“I am thrilled to be joining Maui’s premier shopping and dining destination,” said Oldham. “It’s such an exciting time in The Shops evolution. I look forward to developing fun and exciting promotions and special events for our resort community. The Shops at Wailea has an exceptional reputation in the travel industry—globally, nationally and here in Hawai‘i. I’ve been working closely with a number of my new ‘ohana at The Shops at Wailea and am excited to be a part of such a talented team.”

“The Shops at Wailea continues to grow as Maui’s most visited shopping destination among domestic and international visitors,” said Brian Yano, general manager for The Shops. “We are excited to have Hue join our team, and believe her experience will bring great value through new marketing strategies that drive revenue and brings growth to our tenant portfolio.”

For more information, call (808) 891- 6770 or visit

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