Maui Business

Kā‘anapali Beach Hotel Unveils New Logo

May 15, 2017, 11:34 AM HST
* Updated May 15, 11:39 AM
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Kāʻanapali Beach Hotel, marketed as Hawaiʻi’s Most Hawaiian Hotel, unveils a fresh branding approach with a redesigned logo that pays homage to its heritage and Hawaiian roots. The new look centers around the Kukui nut lei, which holds meaningful significance as it represents a guiding light or safe passage for travelers as they journey throughout the islands.

“The Kukui leaf, which was represented on our old logo, only told part of the story. We wanted our employees, staff and guests to understand the importance of the lei and the rich history,” said Mike White, General Manager of Kāʻanapali Beach Hotel. “By highlighting the whole lei, we are better able to share one of our treasured symbols with the world.”

Hawaiians will typically give friends and family lei to show their love, respect and appreciation. Keeping with that tradition and after 9/11, the hotel wanted to thank its guests and give a lei at the end of their trip – once they have become ʻohana or family. When guests travel back to the hotel, a white nut is added to their lei and it becomes a sense of pride to many repeat guests to share how many times they have visited the hotel. Over the past 16 years, the hotel has given away in excess of 330,000 Kukui nut leis.

The tradition of lei giving is also extended to hotel employees and staff as the Kukui Nut lei is part of every uniform. Each year employees and staff celebrate another year with the hotel, they receive a white Kukui nut. More than half of Kāʻanapali Beach Hotel employees have been with the property for more than 30 years, including Mike White, General Manager of Kāʻanapali Beach Hotel.

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“The Kukui nut lei or the ʻohana lei is meaningful to everyone who works here and we love sharing this time honored tradition with our guests so our family continues to grow and extends all over the world,” said Dee Coyle, Director of Training Poʻokela and Hoʻokipa at Kāʻanapali Beach Hotel. “It is these kinds of traditions that keep many of our employees working here for more than 20 years.”

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