Maui News

LA Rams and Hawai‘i Tourism Authority Team Up

November 12, 2018, 10:55 AM HST
* Updated November 13, 8:59 AM
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The Hawaiian Islands served as the presenting sponsor of the November 11 Rams-Seahawks game at the LA Memorial Coliseum. PC: Hawaiʻi Tourism Authority.

The Los Angeles Rams and the Hawaiʻi Tourism Authority are kicking off a partnership to promote tourism to the Hawaiian Islands.

As part of the agreement, the Rams will play a 2019 preseason game at Aloha Stadium. Game details including date, time and opponent will be announced later.

The partnership kicked off on Sunday with The Hawaiian Islands serving as the presenting sponsor of the Rams-Seahawks game at the LA Memorial Coliseum.

As part of the agreement, the HTA will have signage featured on Rams gamedays near the iconic torch and will air spots during the Rams gameday broadcasts on ESPNLA 710 AM. HTA also will be featured on Rams digital and social platforms, including a contest that will launch later this year for fans to win a trip to Hawaii to see the Rams play.

“The Los Angeles Rams are a top-tier team and impressive organization, and we appreciate all they are doing to share the beauty, charm and allure of the Hawaiian Islands with their fans,” said Rick Fried, board chair of the Hawaiʻi Tourism Authority. “The Rams preseason game next year at Aloha Stadium will be the highlight sports event of the summer in Hawaiʻi, and give Rams fans everywhere a wonderful opportunity to see their favorite team play in paradise.”


“We are pleased to join with the Hawaiʻi Tourism Authority to develop opportunities for Rams fans to express their support both in Los Angeles and in Hawaiʻi all year round,” said Los Angeles Rams EVP, Business Operations Jamie Reigle. “We look forward to bringing NFL football back to Hawaiʻi and hosting the first preseason game there in more than four decades. The game will be the centerpiece of a partnership aimed at strengthening the ties between the two regions and showcasing Hawaiʻi’s virtues as a premier tourist destination.”


This partnership builds on the Rams initial efforts to connect with fans in Hawaiʻi through the broadcast of 2018 Rams preseason games across the Hawaiian Islands.

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