Maui News

20 Maui County Events and Programs Awarded HTA Funding

September 5, 2019, 11:01 AM HST
* Updated September 5, 11:34 AM
Listen to this Article
4 minutes
Loading Audio... Article will play after ad...
Playing in :00

Twenty events and programs focused on community enrichment in Maui County were selected by the Hawaiʻi Tourism Authority to receive funding awards for the 2020 calendar year.

The funds are generated from tourism dollars through the Transient Accommodations Tax, which people pay when they stay in legal accommodations throughout the state.

Maui County programs and events included on the funding list include the following:


• 20th Anniversary Maui Matsuri – A Japanese Festival
• Maui Film Festival
• Maui Nui Botanical Gardens – La Ulu – Breadfruit Day
• 29th Annual Hawaiian Slack Key Guitar Festival “Maui Style”
• Maui Marathon
• Maui Arts & Cultural Center – Visual Arts Exhibition Program and Maui ʻUkulele Festival
• Hui Noeau – Hui Holidays
• 40th Annual Maui Whale Festival
• Maui Pops Orchestra 2020 Concerts
• Jazz Maui 5th Annual East Meets West Festival
• Maui Classical Music Festival
• Hāna Arts Presents! – A Workshops & Events Program in East Maui
• Maui Sunday Market
• 12th Annual Paddle for Life – Voyage to Lānaʻi
• Maui Bicycling League – Exploring Maui’s Greenways and Bike Paths

• Molokaʻi Canoe Festivals Presents – Kulaia Hoʻolauleʻa
• Molokaʻi Holokai Hoʻolaulea
• Molokaʻi Agricultural Festival


• Lānaʻi Community Association – Annual Tree Lighting Festival
• Lānaʻi Culture & Heritage Center – Lānaʻi Guide App


The Maui events are among a total of 95 events and programs in the Hawaiian Islands that are targeted for funding under the HTA’s community enrichment program. That’s an increase from 74 recipients in 2019.

HTA’s CEP funds a diverse array of festivals, events and year-round programs in support of culture, culinary arts, education, health and wellness, nature, agriculture, sports, technology and voluntourism. The festivals and events are often highly attended by Hawaiʻi’s residents.

Funding recipients include nonprofit groups, community organizations and businesses with not-for-profit events. HTA issued a request for proposals on May 2 with the deadline of July 5 to submit applications. HTA staff held informational briefings about the submission process on all six main islands during the month of May.


“We are proud to support these programs and events that make Hawaiʻi so special for our residents and communities. These experiences can be enjoyed by both locals and visitors, and showcase our islands’ rich heritage and multi-cultural communities. HTA is able to invest in these programs because of the TAT revenue generated from our visitor industry,” said Caroline Anderson, HTA’s Director of Community Enrichment.

HTA is also providing funding through its Kukulu Ola and Aloha ʻĀina programs. The awardees for those programs for 2020 will be announced soon.

Addditional HTA 2020 CEP Awardees around the state include the following:

• Hawaiʻi Food & Wine Festival
• 40th Annual Hawaiʻi International Film Festival
• Molokaʻi 2 Oʻahu Paddleboard World Championship
• Kanu Hawaiʻi – Volunteer Week Hawaiʻi
• Japanese Cultural Center of Hawaiʻi – Statewide Japanese Cultural Exchange
• Honolulu Theatre for Youth – The Royal School / Ke Kula Keiki Aliʻi
• Kumu Kahua Theatre – 49th & 50th Season Contemporary Hawaiʻi Plays
• Hawaiian Mission Houses – Traveling History Theatre
• Naʻalehu Theatre – Hawaiian Music Masters Community Reinvestment, including Youth Outreach Music Instruction (Waimanalo and Kailua-Kona), Gabby Pahinui Waimanalo Kanikapila, Live from Waimanalo, and He Huakai E Pana Nā I Ke Ea (Kailua-Kona), along with the Aloha Shirt Festival

• 26th Annual Honolulu Festival
• Pan-Pacific Festival
• 38th Annual Hawaiian Slack Key Guitar Festival “Waikīkī Style”
• 38th Annual Okinawan Festival
• 50th Annual ʻUkulele Festival Hawaiʻi
• Mango Jam Honolulu
• Parade of Farms
• 18th Annual Waikīkī SPAM JAM®
• 28th Annual Filipino Fiesta
• POW! WOW! Hawaiʻi
• Hawaiʻi Polo Life Summer Invitational
• Haleiwa Interpretative Signage Project and Walking Tour Map
• Hawaiʻi Book, Arts, & Music Festival
• Hawaiʻi Gay Flag Football League – Gay Bowl XX
• Honolulu Rainbow Film Festival
• Puʻuhonua Society – CONTACT 2020
• Hawaiʻi’s Woodshow: Na Laʻau o Hawaiʻi
• Hawaiian Makahiki Series
• Waiʻanae Economic Development Council – ʻĀina Momona
• Waikalua Fishpond Cultural & Music Festival
• Hawaiʻi Scottish Festival and Highland Games
• VegFest Oʻahu
• Pearl Harbor Aviation Museum – “You Are Here” Pavilion/Exhibit Project
• Waikīkī Aquarium – Hōʻikeʻike Pili Kai
• Hawaiʻi Symphony Orchestra – Symphony Experience – New Year Celebration

Island of Hawaiʻi
• 50th Annual Kona Coffee Cultural Festival
• Kahilu Theatre 2020 Season
• Kaʻū Coffee Festival
• Hawaiʻi Performing Arts Festival 2020 Season
• HawaiiCon
• Hawaiʻi Kuauli Pacific and Asia Cultural Festival
• 5th Annual Hawaiʻi Island Festival of Birds
• Hawaiʻi Institute of Pacific Agriculture – North Kohala Farm Tours & Tastings
• Big Island Chocolate Festival
• Pohaha I Ka Lani – Mahina Ai
• Volcano’s ʻŌhiʻa Lehua Half Marathon, 5K and Keiki Dash
• Kona Historical Society – Hanohano O Kona: Wahi Pana Lecture Series
• XTERRA Hawaiʻi Island Off-Road Triathlon
• 100% Pure Kona Coffee Marathon & Half Marathon
• Legacy Reef Foundation – Coral Education Center
• 24th Annual Hawaiian Slack Key Guitar Festival “Kona Style”
• Hāmākua Harvest Farm Festival
• 2nd Annual Experience Volcano Festival

• Waimea Town Celebration: Heritage of Aloha 2020
• Koloa Plantation Days Festival
• 21st Paniolo Heritage Rodeo at the Koloa Plantation Days Festival
• 28th Annual Hawaiian Slack Key Guitar Festival “Kauaʻi Style”
• E Kanikapila Kakou 2020 – “Mele, Hula & Moʻolelo”
• 12th Annual Kauaʻi Marathon and Half Marathon
• Lawai International Center – Cultural Awareness Events
• Kauaʻi Matsuri Festival
• Heiva I Kauaʻi
• Poʻipū Food & Wine Festival
• Kauaʻi Chocolate & Coffee Festival
• Kauaʻi Okinawan Festival
• Kauaʻi Museum Association – 40th Annual Irmalee and Walter Pomroy May Day Lei Contest
• 4th Annual Kauaʻi Old Time Gathering
• Poʻip Beach Foundation – New Year’s Eve Celebration at Poʻip Beach Park
• 2nd Annual Garden Island Boogie Board Classic
• Equine Therapy, Inc.
• Ahahui Kiwila Hawaiʻi O Moikeha – Ka Moku O Manokalanipō Pāʻani Makahiki and May Day by the Bay
• He Ino No Kaumualiʻi – Makana Poinaʻole
• Kauaʻi Museum Cultural Exhibit
• Storybook Theatre of Hawaiʻi – Princess Kaiulani Keiki Hula & Story Fest

La Ulu Breadfruit Day on Maui. PC: Hawaiʻi Tourism Authority.

Maui Matsuri. PC: Hawaiʻi Tourism Authority.

POW! WOW! Hawaiʻi. PC: Hawaiʻi Tourism Authority.

Kahilu Theatre. PC: Hawaiʻi Tourism Authority.

Ohina Short Film Showcase. PC: Hawaiʻi Tourism Authority.

Parade of Farms – Kahumana Organic Farm Tour. PC: Hawaiʻi Tourism Authority.

E-Mail Newsletters Receive daily or weekly updates via e-mail. Subscribe Now
News Alerts Breaking news alerts on your mobile device. Get the App


This comments section is a public community forum for the purpose of free expression. Although Maui Now encourages respectful communication only, some content may be considered offensive. Please view at your own discretion. View Comments