Maui News

October Tourism Authority Report: Maui County Vacation Rentals at 21% and Hotels at 14.2% Occupancy

November 23, 2020, 11:20 AM HST
* Updated November 23, 11:22 AM
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Maui vacation rental

File photo.

The Hawaiʻi Tourism Authority (HTA) released its Hawaiʻi Vacation Rental Performance Report for October. It shows Maui County had the largest vacation rental supply of all four counties with 138,500 available unit nights, which was a decrease of 53.5 percent compared to a year ago.

Unit demand was 29,051 unit nights (-87.6%), resulting in 21 percent occupancy (-57.6 percentage points) with an average daily rate (ADR) of $227 (-36.2%). Maui County hotels were 14.2 percent occupied with an ADR of $226.

For the entire state, the total monthly supply of statewide vacation rentals was 373,600 unit nights (-57.0%) and monthly demand was 85,000 unit nights (-86.4%), resulting in an average monthly unit occupancy of 22.7 percent (-49.1 percentage points). Hawaiʻi’s hotels had an average occupancy rate of 19.7 percent.

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It is important to note that unlike hotels, condominium hotels, timeshare resorts and vacation rental units are not necessarily available year-round or each day of the month and often accommodate a larger number of guests than traditional hotel rooms. The unit average daily rate (ADR) for vacation rental units statewide in October was $208, which was higher than the ADR for hotels ($174), according to the report.

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The state’s pre-travel testing program started on Oct. 15, allowing passengers arriving from out-of-state and traveling inter-county to bypass the mandatory 14-day self-quarantine with a valid negative COVID-19 test result from a trusted partner. All other transpacific travelers continued to be subject to the 14-day self-quarantine. The counties of Kauaʻi, Hawaiʻi, Maui and Kalawao (Molokai) also had a partial quarantine in place in October.

For Maui County, travelers awaiting their pre-travel test results were allowed to stay at a vacation rental as their place of quarantine. On Hawaiʻi Island and Kauaʻi, legal short-term rentals were allowed to operate as long as they were not being used as a quarantine location.

On Oahu, short-term rentals (rented for less than 30 days) were not allowed to operate at the beginning of October. However, when Oahu moved to Tier 2 of its Reopening Plan on Oct. 22, legal short-term rentals were allowed to reopen.

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Other Island Highlights:

Oahu vacation rental supply was 96,500 available unit nights (-59.4%) in October. Unit demand was 26,300 unit nights (-84.6%), resulting in 27.2 percent occupancy (-44.3 percentage points) and an ADR of $173 (-32.7%). Oahu hotels were 22 percent occupied with an ADR of $158.

The Big Island vacation rental supply was 80,000 available unit nights (-61.7%) in October. Unit demand was 17,416 unit nights (-86.7%), resulting in 21.8 percent occupancy (-40.8 percentage points) with an ADR of $192 (-26.3%). Big Island hotels were 19.8 percent occupied with an ADR of $140.

Kauaʻi had the fewest number of available unit nights in October at 58,500 (-52.5%). Unit demand was 12,300 unit nights (-86.1%), resulting in 21.0 percent occupancy (-50.6 percentage points) with an ADR of $261 (-34.2%). Kauaʻi hotels were 21.3 percent occupied with an ADR of $212.

The entire report is available by clicking here.

Tables of vacation rental performance statistics, including data presented in the report are available for viewing online at: https://www.hawaiitourismauthority.org/research/infrastructure-research/

About the Hawaiʻi Vacation Rental Performance Report

The Hawaiʻi Vacation Rental Performance Report is produced using data compiled by Transparent Intelligence, Inc., which was selected by the Hawaiʻi Tourism Authority as the provider for these data services. The report includes data for properties that are listed on Airbnb, Booking.com, HomeAway, and TripAdvisor. Data for units included in HTA’s Hawaii Hotel Performance Report and Hawaiʻi Timeshare Quarterly Report have been excluded from the Hawaiʻi Vacation Rental Performance Report. This report also does not determine or differentiate between units that are permitted or unpermitted. The “legality” of any given vacation rental unit is determined on a county basis.

For October 2020, the report included data for 15,403 units, representing 26,390 bedrooms in the Hawaiian Islands.

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