Maui News

Maui County Hotel Occupancy at 60% for October 2021, Lower than October 2019

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Maui County hotels occupancy for October 2021 was 60.3%, which is 16.1 percentage points lower than pre-pandemic October 2019, according to the latest Hawaiʻi Hotel Performance Report published by the Hawaiʻi Tourism Authority.

Maui County hotels had the highest revenue per available room (RevPAR) in Hawaiʻi at $289 (+12.2% vs. 2019). The average daily rate (ADR) was $480, a big increase of 42.1% vs. 2019. The higher average daily rate helps make up for the loss of occupancy.

Maui’s luxury resort region of Wailea had RevPAR of $339 (-23.4% vs. 2019), with ADR at $621 (+24.2% vs. 2019) and occupancy of 54.5% (-33.9 percentage points vs. 2019).


The Lahaina/Kaanapali/Kapalua region had RevPAR of $261 (+22.1% vs. 2019), ADR at $422 (+45.8% vs. 2019) and occupancy of 62% (-12 percentage points vs. 2019).

Hawaiʻi hotels statewide reported higher ADR in October 2021 compared to 2019, but RevPAR was lower due to less occupancy. But compared to 2020, when much of the state’s economy was shutdown due to the pandemic, the hotel industry has rebounded significantly.

Statewide RevPAR in October 2021 was $169, with ADR at $308 and occupancy of 54.9 percent. Compared with October 2019, RevPAR was 16.8% lower despite a 20.4% increase in ADR, due to lower occupancy of 24.5 percentage points.


“Leisure travel demand continued to fuel room rate growth for Hawaiʻi’s hotel sector statewide in October,” said John De Fries, Hawaiʻi Tourism Authority president and CEO. “Though we still have a ways to go as we continue to reopen, the strong demand and high average daily rates are promising signs of a recovery that will continue to support the kamaʻāina families who work in the hospitality industry.”

The report’s findings utilized data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands. For October, the survey included 144 properties representing 46,385 rooms, or 85.8% of all lodging properties and 86.3% of operating lodging properties with 20 rooms or more in the Hawaiian Islands, including those offering full service, limited service and condominium hotels. Vacation rental and timeshare properties were not included in this survey.

Hawaiʻi hotel room revenues statewide for October 2021 were $283 million (-16.2% vs. 2019). Room demand was 920,200 room nights (-30.4% vs. 2019) and room supply was nearly 1.7 million room nights (+0.7% vs. 2019).


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