Maui Business

Wildfire impacts result in unavailable vacation rental units on Maui in September 2023

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Many vacation rental units continued to be unavailable in West Maui in September due to the Maui wildfires that occurred in Lahaina on Aug. 8, 2023.

Unit night supply and unit night demand were inactive for the entire month of September in West Maui, according to the latest Hawaiʻi Vacation Rental Performance Report compiled by the state Department of Business Economic Development and Tourism.

Maui highlights include the following:

  • Maui County vacation rental supply decreased to 148,400 available unit nights (-33.5% vs. 2022, -52.6% vs. 2019).
  • Unit demand was 71,700 unit nights (-49.8% vs. 2022, -68.3% vs. 2019), resulting in 48.3% occupancy (-15.7 percentage points vs. 2022, -23.9 percentage points vs. 2019) and
  • ADR at $266 (-20.0% vs. 2022, +16.9% vs. 2019).

For September 2023, Maui County hotels reported ADR at $534 and occupancy of 62.7%.


Vacation rentals across Hawaiʻi reported increases in supply, with lower demand, average daily rate and occupancy, in September 2023 compared to September 2022.  In comparison to pre-pandemic September 2019, ADR was higher in September 2023, but vacation rental supply, demand and occupancy were lower.

DBEDT released the report utilizing data compiled by Transparent Intelligence, Inc.

In September 2023, the total monthly supply of statewide vacation rentals was 707,700 unit nights (+6.5% vs. 2022, -22.5% vs. 2019) and monthly demand was 373,200 unit nights (-4.9% vs. 2022, -40.0% vs. 2019). This combination resulted in an average monthly unit occupancy of 52.7% (-6.3 percentage points vs. 2022, -15.4 percentage points vs. 2019) for September. Occupancy for Hawai‘i’s hotels was 75.5% in September 2023. 


The ADR for vacation rental units statewide in September was $260 (-8.0% vs. 2022, +34.3% vs. 2019). By comparison, the ADR for hotels was $346 in September 2023. It is important to note that unlike hotels, units in vacation rentals are not necessarily available year-round or each day of the month and often accommodate a larger number of guests than traditional hotel rooms.

The data in DBEDT’s Hawai‘i Vacation Rental Performance Report specifically excludes units reported in Hawai‘i Tourism Authority’s Hawai‘i Hotel Performance Report and Hawai‘i Timeshare Quarterly Survey Report. A vacation rental is defined as the use of a rental house, condominium unit, private room in private home, or shared room/space in private home. This report does not determine or differentiate between units that are permitted or unpermitted. The legality of any given vacation rental unit is determined on a county basis.


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