Mana Up Market opens first Maui location in Lahaina; Celebrate with Kalani Peʻa, May 16

Mana Up, the Hawaiʻi-based accelerator dedicated to growing local product businesses, is expanding to Maui with “The Mana Up Market” at Royal Lahaina Resort & Bungalows. Set to open in May 2025, this new retail space will showcase products from entrepreneurs who have participated in Mana Up’s statewide accelerator program — bringing their locally made goods to both residents and visitors to Maui.

The shop will highlight a curated selection of food, fashion, home, and beauty products from across the islands — with an emphasis on Maui artisans and Maui-sourced goods, including locally made snacks, beauty and wellness items, home goods, and fashion.

This opening marks Mana Up’s first retail footprint on the Valley Isle and a continued step in its mission to elevate Hawaiʻi-based brands and create more opportunities for them to thrive.

“We are thrilled to bring Mana Up to Maui as part of the Royal Lahaina Resort & Bungalows experience,” said Meli James, co-founder of Mana Up. “Maui is not just a breathtaking destination—it’s a place rich with culture, creativity, and entrepreneurial spirit. Our goal has always been to elevate Hawaiʻi’s entrepreneurs and introduce their incredible products to a wider audience. This new location allows us to share the stories of our local makers while also reinforcing Maui as a must-visit travel destination, where visitors can immerse themselves in the authentic flavors and craftsmanship of the Islands.”

The Mana Up Market at Royal Lahaina Resort & Bungalows is a curated retail experience featuring bestsellers from House of Mana Up — a go-to destination for authentic Hawaiʻi-made products and meaningful gifts.

“In our commitment to Maui, to community and to supporting local artisans, we are thrilled to partner with the House of Mana Up as we showcase the incredible products of Hawaiʻi-based companies to the guests of Royal Lahaina Resort & Bungalows,” said Nicholas Kuhns, General Manager Royal Lahaina Resort & Bungalows. “This partnership allows us to shine a spotlight on Maui’s local economy and emerging entrepreneurs; it aligns seamlessly with our values and commitment to authentic cultural experiences and we are honored to be a conduit to amplify the efforts and value of Mana Up at Royal Lahaina.” 

Mana Up’s accelerator program has supported the growth of Maui-based entrepreneurs behind Advance Wildlife Education, Farm to Fudge Maui, Haku Maui, Hi Spice, Maui Chili Chili Oil, Maui Crisps, Maui Nui Venison, Napili Flo Farm, Slab, To Be Hawaiʻi, VITALITEA HAWAIʻI, Waiwaolani, and Wrappily.

The expansion to  Royal Lahaina Resort & Bungalows is a significant step in Mana Up’s mission to connect more people with Hawaiʻi’s rich culture and talented creators. The Mana Up Market will serve as a platform for local entrepreneurs to showcase their work, ensuring that each purchase directly supports the growth of Hawaiʻi-based businesses.

The Mana Up Market at Royal Lahaina Resort & Bungalows will welcome both resort guests and the general public to explore and shop Hawaiʻi’s best locally made products. They will also have the opportunity to engage with local makers during meet-and-greets, product introductions and other experiences throughout the year. 

For more information, visit HouseofManaUp.com or follow House of Mana Up on social media at @HouseofManaUp. For more information on its host hotel, visit www.royallahaina.com |  @royallahainaresort or call 808-661-3611.